Job Description We’re building money without borders for people and businesses and we need your help to make our Global customer comms best-in-class. So we’re looking for a Senior CRM Manager to join our CRM team and independently lead, own, and drive strategy and implementation for some of our Key Customer segments. The Sr. CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications. CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages). This role requires someone who can not only participate in these wider conversations but also proactively drive their area to achieve significant impact. Your Mission: As an individual contributor, you will excel in both strategic planning and hands-on execution for our Key Customers through CRM channels. Develop and independently manage our Key Customers CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives. This role involves collaborating closely with Partnerships & Affiliates and Referrals teams to implement strategic approaches for these two important areas. Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, etc.) effectively influencing and aligning diverse teams. Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings. Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation. Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey always with an eye on measurable impact. Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors. Responsible for email calendar management, deliverability and monthly reporting. Implement the localisation process for Wise’s international campaigns Maintain and implement a clear A/B testing plan.