Brand Executive
Location: London (Hybrid)
Reports to: Brand Marketing Manager
Salary: £40,000 (DOE)
About Us
At Wingstop, we’re not just in the chicken business,
we’re in the flavour business. Creating memorable experiences for our customers
and team is what we do best, and we’ve got the accolades to prove it (Sunday
Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the
Year). But our mission remains simple: BRING THE FLAVOUR.
Role Overview
The Brand Executive supports the Brand & Creative
Manager in developing and delivering culturally relevant, commercially aligned
brand campaigns across all channels. This role acts as the bridge between brand
direction and creative execution, ensuring ideas translate into clear briefs,
high-quality creative outputs and efficient production delivery.
Key Responsibilities
Creative Brief Translation & Campaign Support
·
Develop clear, actionable, creative briefs from
overarching brand direction.
·
Build detailed asset lists in collaboration,
rollout plans and wireframes prior to visual execution.
·
Ensure all creative briefs include context on
platform, audience and messaging intent.
Tone of Voice & Copywriting
·
Lead copy development across OOH, POS, in-store
screens, digital, social and partnerships.
·
Performance related copy, to be developed in
collaboration with marketing and appointed comms agency.
·
Develop tone of voice routes aligned to brand
positioning.
·
Adapt messaging based on format, dwell time and
environment.
·
Collaborate with designers to ensure cohesive
visual and written execution.
Creative Production & Asset Workflow Ownership
·
Manage brand campaign timelines from concept
approval to final delivery.
·
Coordinate agencies, designers and external
production partners.
·
Track revisions and ensure quality control prior
to senior review.
·
Understand technical requirements across print,
digital and motion formats.
Project & Workflow Management
·
Maintain trackers using Excel and project
management platforms (Monday.com, ClickUp or similar).
·
Produce status updates, wrap-ups and support on
post-campaign summaries.
·
Communicate clearly across Slack, email and
stakeholder meetings.
Cross-Functional Collaboration
·
Work closely with Social, Partnerships and
Marketing teams to ensure alignment.
·
Translate brand campaign moments into actionable
execution briefs.
·
Maintain clarity around responsibilities and
hand-offs between functions.
Tools, Technical Fluency & Practical Output Skills
·
Confident use of Monday.com / ClickUp and Excel
for tracking and asset schedules.
·
PowerPoint / Canva and Figma / Miro / Whimsical
for decks, briefs and wireframes.
·
Slack, email and shared drives (M365 / Dropbox)
for communication and version control.
·
Ability to wireframe and structure assets prior
to design production.
·
Practical understanding of social formats, OOH,
in-store screens and digital best practices.
·
Apply QA checks across spelling, tone,
formatting and version control before publication.
Skills and Experience Required
·
3 years+ experience in brand, creative,
production and campaign roles.
·
Strong copywriting and messaging skills.
·
Experience managing creative production
pipelines.
·
Comfortable working at pace in a dynamic
environment.
·
Culturally curious with a strong creative
instinct.
Desirable Skills & Experience (Nice to have)
·
Project Management skills
Why
Wingstop?
· At Wingstop, we believe in rewarding and
investing in our people. Here’s what we offer:
· Annual Bonus scheme: with potential for higher earnings based on
business performance.
· LTIP Programme: based
on business performance.
· Enhanced Holiday allowance: Enjoy 25 days of annual leave plus
bank holidays.
· Private Healthcare: Benefit from private health insurance,
including Vitality at Work perks.
· Family Support: Enhanced
maternity and paternity leave for growing families.
· Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling.
· EV Salary Sacrifice Scheme: available after 3 months of service
· Mileage: 0.45p
unlimited!
· Welcome Pack: Start
your journey with us with a Wingstop welcome pack.
· Discount Platforms: Access a wide range of retail, dining, and
wellness deals.
· Flexible Pay Options: Use stream for on-demand
access to earned wages.
· Exceptional Training & Onboarding: Begin your career with a structured programme
tailored to your role.
· Career Development: Unlock training and growth opportunities to
advance your career.
· Professional Uniforms: Look the part with our branded attire.
· Recognition & Celebrations: Attend semi-annual conferences and team
events to celebrate success.
· Benefits Platform: Access e-learning, lifestyle savings, and
well-being resources.
· Flexible Work Culture: Enjoy remote work options and the freedom to
make your role your own.
· Exclusive Discounts: Enjoy 20-50% off when dining
with friends and family.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a
diverse and inclusive workplace. As an equal opportunity employer,
we are committed to creating a supportive environment for all. If you require
any adjustments during the recruitment process to perform at your best, please
let us know - we’re here to assist you.
If this opportunity aligns with your skills and career
goals, we encourage you to apply. Join us in bringing the flavour!
AI Disclaimer
AI can be a useful tool - and we understand many candidates
use it for support. That said, we’re really interested in you,
not an AI-generated version of you.
We want to hear your voice and understand your real
experience. Applications or interview tasks that rely heavily on AI may not
give us an accurate picture of who you are. Bring your authentic self to
the process - that’s who we’re excited to meet