CRM Manager Location: Sheffield (Hybrid – 2 to 3 days/week in office) Salary: Up to £75,000 The Company A high-growth consumer brand is looking to hire a CRM Manager to lead its multi-channel communications strategy. With a growing customer base and multiple product lines, the business is investing in automation, personalisation, and data-driven messaging across both B2B and B2C audiences. The Role As CRM Manager, you’ll take full ownership of lifecycle strategy and campaign delivery across email, push, and in-app. This is a hybrid role combining strategic planning with hands-on execution—designing customer journeys, building automated flows, and driving performance through personalisation and insight. You’ll also act as a key stakeholder in CRM tech, ensuring platform optimisation and clean integrations across teams. Key Responsibilities Own and execute multi-channel CRM campaigns for B2B and B2C audiences Build automated journeys using behavioural and transactional triggers Drive personalisation through segmentation and dynamic content Collaborate with commercial, marketing, and data teams to align messaging with business goals Monitor and report on campaign performance, identifying areas to optimise Maintain data integrity and ensure smooth platform performance Skills & Experience Essential: Proven experience in CRM, customer communications, or lifecycle marketing Hands-on experience with campaign building and journey automation Proficient with CRM platforms – Braze strongly preferred Confident using customer data for personalisation and segmentation Strong communicator with a performance-focused mindset Desirable: Experience managing both B2C and B2B communications Familiarity with push, in-app, and multi-channel delivery Understanding of data flows, integrations, and CRM architecture Why Apply? Shape the CRM strategy of a fast-scaling consumer brand Blend strategic ownership with hands-on execution Work across both B2B and B2C campaigns Salary up to £75,000 Hybrid working from Sheffield HQ How to Apply Send your CV to Daniel Abbasi via the Apply link on this page or connect directly for a confidential discussion.