Vacancy: CHANNEL MARKETING MANAGER - Remote
As the #1 DLP projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market. A passionate, customer-focused brand, Optoma products captivate, inspire, and connect people for exceptional experiences.
Job Description
A great opportunity to work on a collaborative team reporting into the Head of Marketing. This position will focus on delivering channel marketing programs and end-to-end marketing materials that contribute to the B2B ProAV channel and revenue growth initiatives for Optoma. This position will work directly with customers to develop, coordinate and execute programs and assets to advance the Optoma brand and its products through unique design concepts, flawless delivery, and overall project management. Collaborating with internal and external stakeholders, this candidate must understand the necessary requirements essential to developing strategic plans from concept through execution and follow up, as well as supporting key customer base.
Responsibilities:
* Own the role of ProAV channel marketing and communications subject matter expert for USA and Canadian customers working with Optoma’s regional sales account managers.
* Manage customer activities, including e-blasts, trade shows, webinars, flyers, and web site content, and deliver materials accordingly.
* Evaluate metrics from customer marketing activities including digital and social.
* Working with our graphic designer, develop and manager channel content including copywriting, messaging, e-blast copy, case studies, product and promotional flyers, spec sheets, print and digital Ads, newsletters, etc.
* Digital Marketing – manage Mailchimp lists and e-blast content
* Web site – Responsible for all ProAV customer web site content review, products, banners and copy.
* Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites.
* Manage customer incentive Optoma rewards program with outside vendor.
* Partner with sales to develop and deliver channel tools and marketing programs.
* Partner with Product Marketing Teams to deliver accurate specs and materials.
* Support trade show preparation & event strategy for the B2B channel, including the InfoComm and regional trade shows.
Candidate Specification
* AV industry or technology industry experience.
* Experience marketing to ProAV, education sector or manufacturer.
* 5+ years of experience creating and executing B2B marketing activities and materials in the form of sales driven, integrated programs.
* Must have a broad understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partners.
* Detailed oriented and organized.
* Track record of creating and delivering fully integrated, measurable channel marketing programs.
* Experience working closely with sales organizations.
* Experience marketing electronics or high-tech products preferred.
* Strong design, copywriting and editing skills preferred.
* Excellent communicator: verbal and written.
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