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Salt is excited to collaborate with a UK Retailer as they seek to hire a CRM Manager to join their team on an ASAP starting, 9 Month minimum contract role where you will effectively strategise and implement direct-to-customer marketing campaigns to enhance lifetime value, loyalty, and spend using their cutting-edge automated marketing systems.
You will choose the most effective channels and messages, employing a test-and-learn approach and your day-to-day duties will include drafting creative briefs, executing campaigns, analysing results, and presenting insights to the team and broader business, along with recommendations for continuous improvement.
This will be a hybrid role working from their South West England HQ.
Key Role Responsibilities:
* Design campaign strategies using data and insight
* Execute direct to customer marketing campaigns to drive lifetime value, loyalty and spend via their automated marketing systems
* Lead on the development and implementation of marketing campaigns using their real time data and through RFM segmentation, lifecycle journeys, triggered campaigns and personalised content.
* Drive to leverage their App with Push / rich inbox campaigns plus Direct Mail, SMS and targeted emails
* Manage to a marketing budget and target
* Drive personalised marketing messages using customer segmentation, data and reports and based on behaviour, product, channel and message using a test and learn methodology
* Review campaign reports & analysis to make intelligence led campaign decisions
* Oversee responsibility for part of the CRM budget
* Build relationships with key internal stakeholders and ensure alignment in delivery of key activities
* Engage and drive great performance with direct reports
Required Skills:
* Strong understanding of direct marketing principles via digital channels such as App push, rich inbox and Email
* Quality Excel skills – ability to interpret and translate data effectively
* Work independently and meet strict deadlines
* Hold previous experience working within a multi-channel business
* Experienced in campaign management and using reporting softwares
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