CRM & Retention Manager
Location: NI or ROI | Type: Full-Time | Hybrid Working
A leading multi‑channel entertainment and gaming business is hiring a CRM & Retention Manager to take ownership of omni‑channel customer engagement across both retail venues and online platforms.
Key Responsibilities
* Own CRM activity end‑to‑end – from segmentation and targeting through to automation logic, launch, measurement, and optimisation.
* Define direction, prioritise initiatives, and execute with precision.
* Design and manage automated lifecycle journeys (triggers, exclusions, control groups).
* Define and evolve customer segmentation frameworks.
* Drive cross‑channel engagement strategies using unified customer data.
* Partner with venue managers to ensure real‑world campaign execution.
* Establish clear measurement frameworks using incrementality and hold‑out testing.
* Prioritise initiatives based on commercial impact.
What You'll Work With
* Unified customer data across retail and online.
* Loyalty and in‑venue engagement systems.
* Automated CRM journey tools.
* Cross‑channel rewards and promotional mechanics.
* Data‑driven performance tracking.
We’re Looking For
* Proven hands‑on experience building and launching CRM campaigns.
* Strong understanding of lifecycle marketing and automation.
* Experience working in gaming, betting, or a regulated digital environment.
* Commercially minded with experience measuring incrementality.
* Confident collaborating cross‑functionally across operations, digital and senior stakeholders.
* Comfortable making decisions with incomplete information.
What’s Not a Fit
* Purely strategic CRM leadership with no execution.
* Candidates who rely on large teams to deliver KPI focus on activity rather than commercial outcomes.
Benefits
* Competitive compensation.
* Hybrid and flexible working.
* High ownership and visible impact.
* Opportunity to shape omni‑channel CRM in a growing business.
* Work from Home.
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