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Vacancy Name: Brand Marketing Manager
Employment Type: Permanent
Country: United Kingdom
Location: Liverpool
Business Area: Commercial
Workplace Type: Hybrid
About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Role Description
We have an exciting opportunity here at Princes for an experienced Brand Marketing Manager to join us! Overall, you will support the development of the long-term strategic brand plan and execution, for SBA's in your specific responsibility. As well as this, you will support the delivery of the brands growth plan through new shoppers, more occasions and innovation pipeline. You will also be the central gate keeper for all brand communications and activation, ensuring consistency and quality of message.
Strategic Planning
* Support the Brand strategic planning process aligned to the overarching Group Business Plan process
* Manage allocated brand spend
* Use data and insight to inform strategic plan
* Monitor metrics and brand health
Brand
* Support the development of and act as an ambassador to the brand guidelines
* Oversee brand calendar of activities
* Lead and coordinate media campaigns, advertising, PR, print, online and social media
* Responsible for the design and production of media content
* Participate in planning of internal and external brand events, fairs and bringing the brand to life for our customers
* Support consumer and shopper research to support any required project and keep informed with latest trends
* Support the central Innovation team with brand expertise and future brand stretch potential
* Direct Brand Innovation pipeline
* Lead Branded NPD and EPD product requirements
Product Development
* Support the central Innovation team with brand expertise and future brand stretch potential
* Direct Brand Innovation pipeline
* Lead Branded NPD and EPD product requirements
Principal Responsibilities
* Manage relevant marketing agency relationships and briefs, developing plans that deliver best ROI for Princes
* Manage and execute brand marketing plans ensuring timely internal and customer engagement
* Improve brand performance through identifying new shoppers and more occasions, more often to consume our products
* Understand key profit drivers and factor these into strategic brand plans
* Develop compelling brand propositions and plans that appeal to current and target shoppers and consumers
* Understand and act on trends
Role Requirements
Knowledge, Skills & Experience
* The job holder will have strong experience across brand marketing with proven success of developing and growing brands
* A proven team leader and collaborator
Benefits
* 26 Days Annual Leave (including an additional day for your birthday)
* 14.5% Pension – 5% employee opt in / 9.5% employer
* Hybrid & Flexible Working – 4 days in office / 1 day WFH
* Flexible Holiday Option – option to buy up to 5 additional days
* Enhanced Family Friendly Policy
* Life Assurance Cover
* Private Medical Insurance
* Critical Illness Cover
* Learning & Development Opportunities
* Corporate Incentive Scheme (company performance based)
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