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Assistant general manager

London
Assistant general manager
Posted: 10 October
Offer description

Marketing Coordinator – Sticks’n’Sushi We are a team of Big Smiles and Small Egos. Sticks’n’Sushi is a family of restaurants, founded in Copenhagen over 30 years ago, that created a unique blend of cultures and culinary traditions. Our marketing team is built around three clear roles: to ignite the brand, attract new guests, and commit them to return. We blend strategy with storytelling, data with design, and global vision with local flavour. Every touchpoint is crafted to feel thoughtful, relevant, and distinctly Sticks’n’Sushi - always rooted in quality, cultural awareness, and considered simplicity. Whether shaping a campaign or evolving a platform, we work together to build connection, loyalty, and long-term brand love. The Marketing Coordinator is responsible for day-to-day marcomms and collateral for the UK estate, drive local awareness, distribute local news to BIDS/shopping centres, create and fulfil local marketing strategies and work closely with central Brand, Digital, and UK Operations teams to ensure all content is on-brand, timely, and market-relevant. This role brings campaigns to life online, maintaining accurate, user-friendly, and engaging guest-facing content - from updating menus and listings to building web pages and social posts. They play a key part in localising global campaigns and contributing to the regional content calendar. Benefits of working with us We care greatly about looking after you and work hard to make life at Sticks'n'Sushi the best it can be. This is a place where you can learn, grow and develop skills that will stand you in good stead for a lifetime. Some of the benefits we offer include: Genuine career and skills development 50% discount across all our restaurants in the UK, Denmark and Germany Exclusive access to CODE App- retail perks and industry insights Access to Hospitality Action - employee assistance and wellbeing support Access to financial wellbeing support platform - Wagestream Team get togethers, iconic staff parties and annual awards Opportunity to attend various events and concerts About the role From our Copenhagen beginnings, our intention was always to be one of a kind. We are known for exceptional food, thoughtful Danish design, and a total commitment to developing talented people. Every guest is greeted with a warm Irasshaimase! &40;a heartfelt welcome to our restaurant&41; and treated to an experience designed to help our guests “leave the real world for a while”. The right attitude is essential and the ideal Assistant General Manager will: Plan, create, and fulfil local marketing initiatives to drive sales and awareness. Act as the marketing report for all GMs within the UK estate. Attend Business Development meetings with Operation Managers to discuss local activity and execute where needed. Regular communications, face-to-face meetings and calls with the GMs to ensure they are supported from a local marketing Liaise with digital and social to create and analyse local marketing campaigns. Ensure local events and campaigns are listed both on our website, social and external. Liaise with our PR agency to book in press and influencers. Create local influencer campaigns using our influencer tool, manage and report on results. Oversee local email marketing activity to drive awareness and engagement. Work strategically in tandem with the Business Development Manager to target local businesses and residents with brand-on messaging and collateral. Collaborate with Operations to support restaurant openings, local activations and events, and community initiatives. Partner with central Digital and CRM teams to localise assets, ensure delivery, and maintain content accuracy. Maintain brand consistency across all UK touchpoints while flexing for local tone, nuance, and language. Contribute to localisation of global campaigns and provide input on culturally relevant UK execution. Educational/minimum requirements: ESSENTIAL: Hospitality, retail, or multi-site brand experience Attention to detail and ability to follow brand guidelines Proven experience in a similar role or function Strong written and verbal communication skills Experience managing multi-channel content &40;social, email, web&41; Ability to adapt tone of voice to different audiences NICE TO HAVE: Experience working in or with international teams Understanding of sales, print, tone of voice and brand storytelling PR or influencer management experience Image optimisation or basic design tool skills &40;e.g., Adobe, Canva, Figma&41;

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