Sisley Paris
A pioneer in phyto-cosmetology, Sisley Paris draws from the power of plants to offer effective products that meet the needs of all skin and hair types. Sisley sells skincare, makeup, fragrance, and launched its own haircare brand, Hair Rituel by Sisley.
MISSION
As an Assistant Counter Manager for Sisley, you are a brand ambassador. Through your engaging style, you will support the Counter Manager to actively drive and increase the business, encouraging all team members to achieve their sales targets. By supporting in leading and coaching your team, you will ensure that all clients receive a personalised luxury service. Through your passion for the brand, you will demonstrate an attitude that benefits Sisley at all times. You will develop and build your client base through recruiting new domestic and international clientele. As well as bringing incremental business, you will ensure to increase retention through clientelling thus building brand loyalty.
MAIN RESPONSIBILTIES
SALES
• To support in leading and coaching your team to ensure all team members, along with yourself are aware of, and achieve or exceed sales targets
• To proactively sell Sisley products and provide a luxury standard of service to customers
• To be able to identify and depict each client’s intent behind their visit and maximise all sales opportunities through your brand knowledge and sales technique
• To leverage your emotional intelligence by consistently exercising your storytelling skills through educating your clients to Sisley’s heritage and values
• To proactively link sell across product categories to increase average pound sale (A£S)
• To work with the Counter Manager to prepare and organise activity on counter
• To book Beauty Room appointments and organise events with the Counter Manager
• To support any admin requested by the Counter Manager
KPI: To achieve sales targets, category mix of business, ATV
MANAGEMENT
• To identify coaching and development opportunities, feeding back to the Counter Manager and support with training and guidance
• To work in partnership with the Counter Manager to ensure that stock levels are sufficient
• To proactively grow the business through events and appointments
KPI: To support in the development of individual team member performance
SERVICE
• To be knowledgeable on all Sisley products and be able to propose personalised product recommendations to clients and confidently and appropriately overcome any objections
• To demonstrate products on clients by means of skincare consultations, make-overs, Sisley protocols, confidently explaining the benefits of each product
• To educate clients on Sisley products and the brand
• To recruit new customers to the brand through traffic stopping
• To identify, understand, and reformulate the client needs
• To develop personal relationships with clients and to gain loyalty
• To ensure all customers are captured on the Sisley database through SMILE, following GDPR guidelines
KPI: To achieve CRM and services targets as set by company
GENERAL
• To monitor stock levels, reporting any issues to the Counter Manager
• To participate in merchandise management and ensure that it is in line with company guidelines
• To be a Sisley brand ambassador and representative at all times
• To adhere to all company procedures and policies, as outlined in the employee handbook
• To build relationships with store management and adhere to all store policies and procedures
• To carry out any additional duties as directed by the management team
POSITION WITHIN THE TEAM
• Reports to: Counter Manager
CONTACTS AND RELATIONSHIPS
Internal:
• Beauty Consultants / Beauty Therapists / MUA
• Counter Manager
• Regional Manager
• Sales Director
External:
• Sisley clients
• Department store colleagues
• Department store managers
PERSON SPECIFICATION
In order to be successful in this role, you will:
• Have experience in leading a team, with proven sales background in Premium Beauty
• Be tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service
• Be driven and results orientated; seeking out ways to continually grow the business through events and counter activity
• Be self-confident; you will be able to approach and engage with customers at ease, using your strong selling skills to secure that extra sale. You will be able to demonstrate skincare and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers’ needs
• Be immaculately groomed and presented; you will embody the elegance that customers have come to identify with Sisley
• Have flexibility to work the department store trading hours, including evening, weekend and bank holidays