Marketing
Manager, Watergate Bay Hotel – Central Team, The Hangar
We’re
here to share the joy of Watergate Bay for everyone, now and for the future.
That means doing everything
we can to make sure our team, guests and planet stay happy through the moments
we create and the impact we have.
Through
proper hospitality, active relaxation and thoughtful experiences, we create the
time and space for guests and teams to feel their best. Everything we do is
rooted in warmth, confidence and care — with sustainability and community
firmly at our heart.
Dedicated, loyal guests who
love what we do. A committed team with a shared outlook. An attention to detail
that pushes us to excel. A deep, instinctive care for the environment around
us. It’s what sets Watergate Bay apart
from other hotels and drives us to find extraordinary talent to join us.
When
insight and creativity are rooted in intent, understanding becomes feeling and
strategy becomes story. Defined
by endless beach days, exceptional food, and shared moments, we believe in
strategies that inspire, support growth, and encourage loyalty through bespoke
content, guest communications, and compelling digital strategies.
Our
Marketing Manager – Watergate Bay Hotel role:
Based at
our Central Office location The Hangar (St Mawgan, near Newquay) and reporting to
our Sales and Marketing Director, you’ll plan and execute our annual marketing and PR strategy for Watergate
Bay Hotel and its collection of sub-brands (including The Beach Hut and
Zacry’s), and our year-round events calendar alongside our Marketing team.
You’ll be instrumental in
connecting with, and inspiring, our guests, promoting Watergate Bay Hotel’s
destination, branding, and tone of voice, through competitive marketing
strategies, and joining our team at an exciting time as we embark upon, and set
into motion, our brand rearticulation.
If you pride yourself on
being a digital native, have experience with both traditional and digital
methods of marketing, and actively implement data-driven solutions, our
Marketing Manager - Watergate Bay Hotel role offers you the opportunity to explore multimedia
concepts, whilst maximising our ongoing brand potential.
This role is offered on a full-time basis, working Monday to
Friday, with predominantly office-based working hours.
What
you’ll be responsible for:
* Creating our annual content
calendar and distribution plan to ensure our brand storytelling is rich,
relevant and engaging.
* Working with our copywriting team
to create the hero pieces of content, including newsletters.
* Monitoring, analysing and reporting
on all marketing activity and KPIs.
* Working with our internal team and
any third-party agencies to manage social and PPC advertising
requirements.
* Devising sales campaigns to achieve
budgeted room, restaurant, and sports revenues, and attending any relevant
weekly meetings.
* Managing content production,
liaising with third parties including writers, photographers, artists etc
including our internal team for social media and website.
* Formulating briefs alongside our
Creative Marketing Manager for photography shooting and filming.
* Maintaining knowledge of all
aspects of our PMS software system.
* Demonstrating a thorough
understanding of demographic, geographic and lifestyle segmentation.
* Devising strategies to manage and
grow our email marketing database.
* Manage the production and
distribution of our email newsletters in line with our content calendar
and sales focuses.
* Working with our PR agency to
deliver our campaigns in line with our business strategy, content calendar
and key sales focuses, as well as creating positive media coverage from
relevant journalists, bloggers and influencers.
* Growing and maintaining long-term
relationships with visiting journalists, content creators and influencers.
* Overseeing our photographic library, including
our media library, and issuing images as appropriate.
* Working
with our Website Manager to ensure websites are optimised, aligned with
SEO best practice, and deliver an overall frictionless user experience.
* Monitor
our social media channels and platforms daily, engaging with communities,
and managing any UGC.
* Working
with local companies and organisations to promote their events to our
communities.
You’ll also:
* Work with our Head of Sustainability and Engagement to weave
in sustainability initiatives and supplier stories to our content.
* Plan and execute reactive campaigns
for seasonal offers, last minute activity and non-resident guests.
* Liaise with event organisers and
sponsors as required to deliver marketing and PR activity associated with
the events, where necessary.
* Be a strong advocate for the brand externally and internally,
building and maintaining a positive brand reputation.
* Adhere to company GDPR rules and procedures at all times.
* Be willing to work outside usual hours (including weekends)
to assist with events.
What
you’ll be sharing with us:
* At least 4 years’ experience within a Hospitality
Marketing Manager role (or equivalent), managing a marketing budget and
strategy
* Relevant marketing qualifications and
marketing and sales experience to a high level
* Excellent written and communication skills, with
a high attention to detail
* Experience of email marketing software experience
(ideally Revinate and Mailchimp)
* Familiarity with Google and webmaster tools,
social media platforms, and scheduling or monitoring tools, with Sprout Social
considered a bonus
* An understanding of the distribution network and channels
available for our content
* Experience of PR campaigns and media
monitoring
* Proficiency in PMS software such as ResortSuite,
Agilysys and ResDiary (desirable)
* Familiarity with project management software
such as Trello (desirable)
Why
us?
Watergate
Bay is a place for connection, for freedom, for everyone. Join the team and
you’ll be working on the shoreline of the Atlantic, where the ocean and its
draw is a daily inspiration.
You’ll
be a pivotal part of a values-led business that cares deeply about its people,
its place and its future, playing a key role in shaping a brand that’s breaking
new ground in the British holiday destination landscape.
Our
commitment to our staff is reflected in our exceptional working environment –
one that promotes work-life balance, professional development, and a positive
culture where everyone is heard and supported, always.
What
we can offer in return:
* A relaxed, professional
place to work
* A welcoming team of
likeminds, eager to support and encourage each other
* Excellent career prospects
in an ever-expanding organisation
* Special rates for you and
your friends and family to stay at our group of Hotels
* Discounts on treatments in
Swim Club
* Discounts for you and your
friends and family at our restaurants: Zacry’s on The Sea Wall, The Beach
Hut, Living Space
* Discount at Cubs
coffeeshops and other partner businesses
* Free surf lessons,
surfboards and wetsuits hire from Wavehunters
* Team social events
throughout the year
* Team assistance scheme – a
dedicated helpline for support & advice on topics from mental health
through to managing your finances
* Salary Sacrifice Pension
Scheme
* Medical Cash Plan
* Cycle to work scheme
Working
at Watergate Bay Hotel isn’t just a job — it’s a chance to help create
something that really matters. Now and for generations to come.