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Product manager - marketing technology & customer data feeds

Welwyn Garden City
Tesco Hungary
Product manager
Posted: 4h ago
Offer description

We’re seeking a collaborative and technically skilled Product Manager to lead the development and enhancement of our marketing technology platforms and their integration with customer data APIs. This role is central to enabling personalised, timely, and consistent multichannel communications across Tesco’s ecosystem. You’ll play a key role in a major martech transformation, shaping how we connect with millions of customers.
This is a 14 month FTC role.

Define and maintain the product vision and roadmap for marketing technology and its interface with customer data APIs, ensuring alignment with business goals and customer needs.
Collaborate with engineering teams to deliver value iteratively, using agile methodologies and modern product practices.
Translate user needs into clear product requirements, including user stories, personas, and acceptance criteria.
Lead discovery and validation of new features, focusing on minimum viable products (MVPs) and rapid experimentation.
Support the integration and evolution of customer data feeds, ensuring secure, scalable, and high-performing API solutions.
Partner with marketing, data science, and CRM teams to enable data-informed decision-making and campaign execution.
Monitor product performance, address live issues, and drive continuous improvement based on feedback and analytics.
Promote best practices in API development, data governance, and marketing automation.

Proven experience as a Product Manager in marketing technology, customer data platforms, or API-led environments.
Strong understanding of APIs, data flows, and integration patterns.
Ability to communicate complex technical concepts in a clear and accessible way.
Experience with agile delivery, backlog management, and cross-functional collaboration.
Analytical mindset with experience in A/B testing, experimentation, and data-informed decision-making.
Excellent communication skills, with the ability to engage stakeholders at all levels.
Nice to have:
Familiarity with marketing automation tools, customer data platforms (CDPs), and personalisation engines.
Experience in retail, e-commerce, or consumer-facing digital products.
Working knowledge of SQL and relational databases.
Understanding of data privacy regulations (e.g. GDPR, CCPA) and their implications for marketing.
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Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here. We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.
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