Job Description Be the direct contact for key stakeholders to communicate the value proposition; be the main executor of the infield brand strategy. Develop customer relationships whilst maximising opportunities based on strong account plans. Customer selling and relationship management: Drive Sales – Own the customer engagement for target HCPs across channels, to reflect customer preferences, leveraging available content and multiple engagement channels Develops SMART pre call objectives in line with territory plans and aligned to brand strategy. Effectively handles objections or concerns. Consistently gains a logical, reasonable call to action/close on every sales call. Educates medical providers, other relevant decision makers and affiliated healthcare professionals. Identifies & develops disease state experts building advocacy aligned to territory plan. Continuously strive to gain market intelligence: Organise and manage stakeholder meetings Differentiates AbbVie's value proposition to physicians or other stakeholders assigned from any competitors Strong communication skills, ability to flex style based on customer insights Clinical and Market Knowledge Development: Deep understanding of the product and its place within the local NHS healthcare economy Ability to navigate NHS ecosystem barriers & identify opportunities to deliver collaborative results Shares best practice to enhance our business success Proactively initiates, develops and implements a growth plan to develop in current position and prepare for future opportunities Demonstrates in depth disease, product, market and competitive intelligence expertise Has a deep understanding of the multi-stakeholder environment Territory Management: Continuously analyses sales reports (CRM etc.) and overlays field intelligence to adapt the territory plan Collaborates closely with medical colleagues to support customer needs and implement regional/national programs Develops a business plan for own territory in line with brand strategy Effectively targets and tracks resources to maximise sales opportunities. Adheres to industry and AbbVie compliance requirements.