Are you ready to take ownership of a region and shape how a lifestyle brand shows up at the heart of culture?
Advocate Group is proud to represent a globally recognised lifestyle and FMCG brand in their search for a Regional Scene & Activation Lead (Scotland) to join their UK marketing team.
The Business
* High-growth, internationally recognised brand with strong cultural relevance
* Known for investing in people, progression, and long-term career development
* Operates at the intersection of sport, music, lifestyle, and grassroots culture
* Fast-paced, entrepreneurial environment with real autonomy at regional level
The Role
We are looking for a candidate who can make their mark by building authentic presence within core scenes across Scotland. Here’s how:
* Own and deliver a year-round programme of regional events and activations
* Build strong relationships with scene partners, crews, athletes, artists, and promoters
* Act as the regional expert on cultural trends and emerging grassroots communities
* Lead and develop a regional brand ambassador / event team
* Oversee on-the-ground execution to ensure best-in-class brand experiences
* Manage staffing, briefing, logistics, and post-event reporting
* Represent the brand at the majority of Scotland-based events
About You
* Strong, first-hand understanding of core scenes (e.g. action sports, motorsports, board sports, underground music or similar)
* Credibility and confidence operating within grassroots communities
* Experience leading teams or crews in live, fast-paced environments
* Organised, proactive, and comfortable working independently
* Working knowledge of PowerPoint and Excel for planning and reporting
* Full UK driving licence
* Experience in experiential, field marketing, events, or cultural partnerships (desirable)
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that Advocate Group is acting as an employment agency in relation to this vacancy.
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