Our agency client is a privately-owned healthcare advertising & branding agency based in Hitchin, Hertfordshire. They are a fast growing team, with a diverse variety of clients. They generate thought-provoking creative, multi-channel solutions that build great brands ... brands that add real value at a time when HCPs, patients and healthcare need it most.
They are seeking a Senior Copywriter who will have a scientific background and a minimum of 4-years' experience as a writer in a promotional healthcare environment. You should be passionate about creating compelling stories that change behaviours, with the curiosity to uncover new information to help shape and enhance a brand strategy. Day to day, you'll be working on the development of scientifically accurate, differentiating and engaging materials across a variety of therapy areas and communication channels for a variety of audiences. This collateral includes:-
* Promotional and educational copy for HCPs
* Disease awareness and educational collateral for patients
* Internal communications for reps, brand managers and marketing people
* New creative concepts and narratives or refreshing existing campaigns by finding unique, unused angles to engage stakeholders
* Developing and shaping original content and copy that support micro customer segments and their needs that feed into client CRM.
As a given, you'll need to be able to extract key data from clinical pap...