Who We Are
When brands act responsibly in the media and marketing environment their success deepens. Responsible marketing is a broad set of criteria. From a baseline of standards in brand safety, governance, and compliance through to essential and future proofing endeavours in sustainability, inclusion and diversity and ethical marketing practice. Our client’s success hinges on making media and creative fit for progress.
Our team’s passion for diversity, inclusion, sustainability, equality, and ethical practice through responsible marketing is what sets us apart. We help clients realise growth through media, digital and marketing consultancy.
We are a team of media and marketing subject matter experts who are passionate about helping our clients take quick advantage and plan for what’s next. We are passionate about the social and societal impact we have through marketing communications. We take compliance and brand risk mitigation personally, and while we raise the floor on safety, we also seek to raise the ceiling on positive progress.
We are at an exciting and critical phase of growth and as we evolve, we want to bring together more passionate people who share our values!
The Role
Initially on a 12 months contract, this role is responsible for overseeing the programmatic strategy of the RMA client’s media, partnership and elements of the relevant technology and data agenda. Working directly with the global client, markets, media agency and other stakeholders in the media and marketing team, this role exists to ensure the client’s media strategy is being delivered with respect to a defined programmatic and data-driven marketing agenda.
Although this position sits within RMA, the day-to-day role would sit as ‘agency in-house’ working directly with the client’s Global Media Lead. The role would require working alongside an in-house team of experts and agency personnel to deliver their skills and capabilities in line with market requirements and global client needs.
What will you be doing?
Working alongside the client’s Global Media Lead, you will:
* Help design and deliver a consistent global approach to programmatic across the client’s local media teams and agency, with respect to the existing global media strategy and existing biddable and data-driven marketing guidelines
* Collaborate with the rostered media agency to advance the client’s approach to programmatic across markets, helping scale best practices, increase investments and drive improvement in outcomes
* Manage the relationship with leading programmatic vendors and relevant tech and data partners
* Work with Global Media Lead and Responsible Marketing Lead to evolve the existing brand safety guidelines, helping the client scale safely through unlocking greater volumes of biddable inventory without breaching brand safety codes
* Ensure brand compliance measures are built into the programmatic governance model
* Support the clients’ Global Media Lead on any broader media transformation efforts, including continuing the drive to increase biddable and data driven investment across the markets
* Support the Marketing Effectiveness team in evaluating the effectiveness of programmatic channels and partners by way of clients in-house media performance methodology
* Keep up to date with the latest programmatic, product and technology innovations which will impact the clients’ requirements
Skills and experience we’d like you to have
* Senior level expertise, having led teams either agency or brand side, developed and rolled-out programmatic and / or data-driven strategies across one or more brands
* Highly knowledgeable in all things programmatic, biddable, data and related technologies
* Deep and thorough understanding of programmatic media, platforms, and data-driven marketing strategy
* Constantly keeping up to date with the latest programmatic and industry trends
* Ideally with a mixture of agency and client side experience, able to collaborate effectively with clients, local markets and media partners
* Think Global, Act Local. You will be working with markets of differing maturity, challenges and opportunities, and work collaboratively to unlock cross-market growth
* Develop strong relationships with internal and external stakeholders, all whilst building a good understanding of the client’s businesses and product offerings
* Able to collaborate with people from other disciplines and internal and external stakeholders
* Demonstrate both creative and critical thinking across a breadth of media challenges
* Care about company culture and can contribute to a positive, motivating, and inspiring team culture. You are constantly learning and sharing knowledge with others
* Must be able to enjoy working in a start-up environment, able to manage the pace and ambiguity and prioritise work accordingly
Note: Role will be London based but is a global position. Your main points of client interaction will be in London, New York and Sydney, so the successful candidate will often need flexibility in availability to accommodate meeting requests that cross time zones.
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We're all about our business and our client’s businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics. Apply as you are because we’d love to hear from you.