Senior Marketing & Communications Manager
Location: North Somerset (Hybrid)
Salary: £60,000 - £70,000 DOE
Robert Half LTD are working with a long-standing client based in North Somerset who are looking to appoint a Senior Marketing & Communications Manager at an exciting point in their growth journey. The organisation is experiencing significant UK expansion while increasing its presence in international markets, making this a fantastic opportunity to shape the marketing direction of a growing, ambitious business.
This is a strategic yet hands-on role, working closely with the Senior Leadership Team to define and deliver targeted marketing and communications strategies that support commercial growth. You will play a key role in identifying priority markets, strengthening the organisation's brand positioning, and enabling business development through insight-led marketing activity.
The role will also involve leading a small function (one direct report) and collaborating across the business to ensure marketing supports both internal alignment and external market impact.
Key Responsibilities
Market Insights & Growth Segmentation
* Analyse market data and customer insights to identify growth opportunities and priority market segments.
* Support the SLT in defining go-to-market priorities and strategic growth areas.
Segment Positioning & Strategic Communications
* Develop clear positioning and messaging for key audience segments.
* Shape strategic communications that support brand credibility and market differentiation.
Commercial Enablement & Business Development Support
* Partner with commercial teams to deliver marketing initiatives that support lead generation and pipeline growth.
* Create tools, campaigns and content that enable effective business development activity in a B2B environment.
Brand & Content Development
* Lead the development of compelling brand narratives and high-quality content aligned with strategic objectives.
* Ensure consistent brand messaging across all channels and touchpoints.
Internal & External Communications
* Drive internal communications that support organisational alignment and culture.
* Oversee external communications activity, strengthening brand presence and reputation.
Marketing Systems, CRM & Insights
* Enhance marketing systems and CRM capabilities to improve targeting, insight generation and campaign effectiveness.
* Establish reporting frameworks to measure marketing performance and impact.
Marketing Leadership & Strategy
* Contribute to the overall marketing strategy and roadmap.
* Provide leadership and mentorship to one direct report, fostering a high-performing and collaborative team environment.
Cross-Business Collaboration
* Work closely with teams across the organisation, ensuring marketing activity aligns with broader business priorities.
About You
We're looking for a strategic, data-driven and creative marketing professional who enjoys operating at both strategic and operational levels.
You will likely bring:
* Significant experience in B2B marketing and communications roles.
* A strong track record of developing insight-led marketing strategies that drive commercial outcomes.
* Experience working closely with senior leadership teams and influencing strategic direction.
* A hands-on approach, comfortable delivering campaigns and initiatives as well as setting strategy.
* Strong analytical capability, using data and market insight to inform decisions.
* Experience with CRM and marketing systems to support marketing effectiveness.
* Excellent communication and stakeholder management skills.
Why Join?
* Exciting stage of growth with strong UK momentum and expanding international markets.
* Opportunity to shape the marketing strategy of an evolving organisation.
* A high-impact role working directly with senior leadership.
* Hybrid working based in North Somerset.
* Competitive salary of £60,000 - £70,000 depending on experience.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.