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Organised trade category manager

Reading (Berkshire)
Permanent
Pepsico
Category manager
Posted: 14h ago
Offer description

Landscape and identifying growth opportunities.


Category Planning

collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal range and planograms for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions.


Customer Engagement

establish and maintain strong relationships with the priority customers to ensure that PepsiCo is a credible category partner, particularly during the range review process.


Activation & Planning

develop recommendations for the category to drive sales and maximize profitability. Collaborate with Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events).


Performance Management

track and analyse the key performance metrics, such as sales, distribution and rate of sale. Identify areas for improvement and implement course‑correction tactics to drive continuous growth.


Market Trends

stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes.


Cross‑Functional Collaboration

work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives.


Qualifications

1‑2 years working within Category Management or closely related functions within FMCG. Direct experience of working within the Organised Trade channel is preferred. Credible examples of category‑first or 'triple‑win' thinking is a must. Experience of leading range reviews and landing customer proposals to grow the category. Fluency with complex data sources (e.g. Nielsen, Kantar) and space planning tools (e.g. JDA). Proficiency in Microsoft Office Suite (Excel, PowerPoint).


Salary & Benefits

Competitive annual salary + bonus. Company mobile & PC. Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care).

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.

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