We've built the toy store everyone is talking about—now we need your skills to make our digital world just as magical.
After 20 years of delighting families, My Small World has opened a flagship store in Bath that's being hailed as the most beautifully curated and designed toy shop in the UK. Now we're ready to give our online presence the same wow factor.
We're looking for a brilliant Ecommerce and Digital Marketing Manager to bring creativity, strategy, and personality to our Shopify website, Klaviyo email campaigns, Shopify website, and social media channels. Think of it as telling our story online with the same flair we have in-store.
If you're returning from parental leave or looking to re-enter the working world in a way that celebrates both your design skills and your real-life parent insight, this could be your dream role.
We're after a designer-marketer hybrid who:
* Has serious Shopify know-how (including some coding)
* Loves Canva, Adobe Express, CapCut, and clever content creation
* Knows how to tell beautiful digital stories that connect with fellow parents
* Can make emails sparkle (Klaviyo, we're looking at you)
* Is excited to work flexibly in a role that hugely respects you as a parent and as a creative.
This is a salaried role (not freelance), with a salary of £20,000–£24,000 pro rata, depending on experience. You'll be part of a small, brilliant, biscuit-fuelled team. No suits, no jargon, no drama—just space to shine.
Key Info:
* Hours: ~20 hours per week (flexible, we'll work with you around childcare and home life)
* Location: Bath (hybrid, minimum 2 contact days per month)
* Type: Part-time, permanent
* Start: Flexible
* Salary: £20,000 to £24,000 pro rata, 20 hours per week.
E-Commerce & Shopify Expertise
* Proven experience designing and managing Shopify websites (minimum 2+ years)
* Confident with Shopify's theme customisation, including:
* Editing HTML, CSS, and Liquid (Shopify's templating language)
* Creating custom sections or adjusting layouts for better UX
* Experience installing, evaluating, and configuring the best Shopify apps (reviews, upsells, bundles, SEO tools, etc.)
* Familiar with Shopify analytics and insights for continuous improvement
Design & Content Creation
* A strong eye for design with hands-on experience using:
* Canva (quick and polished content)
* Adobe Express (more advanced or brand-consistent work)
* CapCut (short-form video creation/editing for reels, TikToks, and social ads)
* Able to produce beautifully branded graphics, banners, page layouts, and assets for both web and social
* Confident in maintaining visual consistency across all digital platforms
Email & CRM Marketing (Klaviyo)
* Experience designing and scheduling Klaviyo campaigns
* Ability to build beautiful, responsive email templates that align with the brand
Social Media Understanding
* Experience designing content optimised for platforms like Instagram, Pinterest, TikTok (no need to run the social accounts, but understand what kind of content works)
* Ability to coordinate brand visuals across platforms
Technical & Soft Skills
* Experience working within a brand identity and keeping a consistent visual tone
* Strong understanding of UX/UI best practices for e-commerce
* Curious and self-motivated — enjoys researching tools, testing features, and finding elegant tech solutions
* Detail-oriented and organised — especially when juggling design, copy, and Shopify tweaks
* Comfortable working independently and managing multiple small projects at once
* Thrives in a flexible, autonomous work setup with collaborative input from a small team
Bonus / Desirable Experience
* Experience working with independent brands or creative retailers
* Understanding of SEO basics and how it applies to content and site design
* Previous experience in toy retail, parenting, or family lifestyle brands
Job Types: Part-time, Permanent
Pay: £20,000.00-£23,000.00 per year
Expected hours: 20 per week
Benefits:
* Company pension
* Flexitime
* Store discount
* Work from home
Experience:
* shopify: 2 years (required)
Work Location: Hybrid remote in Bath BA1 1AN