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Global head of marketing

London
TreasurySpring
Head of marketing
Posted: 18 February
Offer description

TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets.

We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing financial technology company, we deliver a unique solution to a multi-trillion-dollar problem, delivered globally from our offices in London and New York.

Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more.

Learn more about why we do what we do here.

The role: Global Head of Marketing

We are looking for an experienced and visionary Global Head of Marketing to lead our global marketing function. This is a strategic role for a high-growth, B2B fintech scale-up, where you'll define and execute the global marketing strategy to support expansion, brand awareness, lead generation, and client engagement.
You will be responsible for leading all marketing efforts globally - including digital marketing, content and thought leadership, PR, global website strategy, events and conferences, and regional campaign planning. The role demands both strategic oversight and hands-on execution, reporting to the Chief Commercial Officer.

What we're looking for: Requirements
10+ years of experience in B2B marketing, ideally in fintech, capital markets, or financial services.
Proven success in international marketing leadership roles, with deep understanding of US, EMEA, and APAC markets.
Experience marketing to institutional finance audiences: corporates, asset managers, hedge funds, banks.
Strong experience in digital marketing, performance tracking, and marketing automation tools (e.g. HubSpot, Salesforce, Google Analytics).
Track record of building and scaling high-performing marketing teams.
Exceptional written and verbal communication skills; able to craft compelling messaging and technical content.
Comfortable in a fast-paced, scale-up environment with a hands-on and entrepreneurial approach.
A healthy mix of confidence and humility - a decision-maker who trusts their judgement but thrives on learning from others who have deep subject-matter expertise.

Desirable skills:
Deep understanding of capital markets and cash/repo workflows.
Experience in launching or growing new market operations (US, Middle East, Asia).
Comfortable collaborating with technical teams and explaining complex products to non-technical audiences.
Data-driven decision-maker with commercial acumen.

What you'll do: Responsibilities
Define and execute the global marketing strategy aligned with business goals and geographical expansion (from the UK/Europe to US, Switzerland, Middle East, Asia).
Build and manage a high-performing, scalable marketing team (currently 7).
Own Marketing OKRs and budget.
Collaborate with executive leadership, sales, product, and client teams to align on messaging and market positioning.
Own and evolve the global brand, tone of voice, and visual identity.
Manage the global website and drive digital marketing across channels including LinkedIn, email campaigns, PPC, and partner programs.
Oversee the creation of compelling content, including PR and media engagement, positioning TreasurySpring as a thought leader in the cash and liquidity management space.
Plan and manage the firm's presence at global industry events, client conferences, webinars, and sponsored forums.

What we offer: Benefits
Competitive salary
Equity and quarterly bonus scheme
Unlimited Paid Leave
Hybrid office-working model - we're in a great location near Green Park station in London
Enhanced Parental Leave and Pay
Workplace Pension
Complete Bupa HealthCare and Dental Cover
Life Insurance
Income Protection Insurance
Access to Yulife (Employee Assistance Programme)
Remote Office set-up budget
Cycle to Work Scheme
A fun and dynamic working environment with regular team-building activities and events

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