We're looking for a forward-thinking Consumer Trends & Segment Insights Manager to help us stay ahead of evolving customer behaviours, values, and lifestyle shifts. In this strategic role, you'll blend foresight, research, and segmentation insight to shape how we understand and serve our most important audiences-now and in the future.
You'll track societal and market trends, uncover unmet customer needs, and deliver compelling, evidence-based insights that inform strategy, propositions, and brand positioning. Working closely with brand, marketing, and strategy teams, you'll ensure future-facing insights are embedded into planning and decision-making.
From creating trend reports and segment profiles to designing and running research projects, you'll bring the voice of the customer to life. If you're passionate about understanding what drives people and how that shapes the future of business, this is your opportunity to make a meaningful impact.
Here's what we're looking for:
* Proven experience in consumer trends analysis, insight generation, or customer segmentation.
* Strong knowledge of qualitative and quantitative research techniques.
* Skilled in storytelling and visual presentation of insight.
1. Comfortable interpreting broad cultural, economic, and lifestyle trends....