Sales Director – National Beer Brand (London)
Salary: Up to GBP 110,000 plus bonus and commission.
We are seeking a dynamic sales leader with proven experience in the drinks FMCG sector to drive growth and manage key accounts for an innovative beer brand with a strong presence in both on‑trade and off‑trade markets.
Responsibilities
* Develop and execute sales strategies to expand our presence with national retail groups, on‑trade accounts, and other key partners.
* Foster and grow relationships with major on‑trade and off‑trade customers, including wholesalers, retailers, and hospitality groups.
* Collaborate with agency partners to ensure consistent growth and alignment with brand objectives across all channels.
* Drive brand visibility and market penetration through innovative sales initiatives and promotional strategies, ensuring our products stand out in a competitive market.
* Manage and mentor a high‑performing sales team, providing direction and support to ensure targets are met.
* Monitor industry trends and competitor activities, leveraging insights to shape our sales approach and capitalize on new opportunities.
Qualifications
* Proven experience in a senior sales role within the drinks or hospitality sector.
* Exceptional relationship‑building skills with a strong network in the on‑trade market.
* A strategic thinker with a hands‑on approach to execution.
* Outstanding leadership and team management capabilities.
* Strong commercial acumen with a results‑driven mindset.
* Passion for beer and the craft brewing industry is a plus.
To apply, please send your CV to the recruiting team.
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