Would you like to work in a growing FS business in South Manchester with flexible hybrid working?
Do you have have extensive Lead Generation and ABM experience??
A great opportunity exists within this growing, award winning finance provider for a Marketer with a strong Digital skillset focussed on delivering industry leading campaigns. They are looking for a strategic individual to join the business and lead and develop a strong team focussed on delivering industry leading campaigns to maximise ROI.
Reporting directly to the Marketing Director you will manage the day to day activities across the function. With budgetary and team management reposnsibilities you will be focussed on maximinising lead generation, engaging with customers and supporting the brokers.
Key Responsibilities;
* Own and optimise the marketing budget and channel mix to ensure strong ROI across paid search, paid social, CRM, email, partnerships, SEO and more
* Manage, mentor and develop a team spanning digital, CRM, creative and third-party agencies
* Drive B2B lead generation and campaign performance across all stages of the funnel
* Run ABM campaigns where relevant.
* Collaborate cross-functionally with Sales, Product, Customer Experience and Project teams to align on business goals
* Evaluate and report on performance, drawing insights to continuously improve outcomes
* Bring new ideas and innovation to the table to keep their approach fresh, agile and competitive
The Candidate;
* Proven experience in a senior marketing role within a B2B environment
* Strong leadership skills with experience managing internal teams and external partners
* Analytical mindset with deep understanding of performance marketing and attribution
* Hands-on experience across multiple marketing disciplines including digital, DBM, CRM, content and brand
* Adept at turning data into insight and action
* Natural collaborator and relationship-builder
* Comfortable working in a fast-paced, scale-up or entrepreneurial environment
* Strong written and verbal communication skills