Head of Marketing
£42-48k per annum, plus 8% pension contribution
35 hours per week
Permanent role
Hybrid working – home-based working for the majority of time with a need to attend head office in Godalming on occasions
An exciting opportunity to drive brand marketing and digital work that will help end animal cruelty in the name of ‘sport’.
As our Head of Marketing, you will drive the League’s brand marketing and digital work. You will provide leadership for our Digital and Brand & Creative teams, overseeing our development of marketing collateral including our website, social media, and printed materials. You also manage brand and marketing projects and activities, including the tracking of audience insights and the development of our target audience profiles, and you will be responsible for the League’s ambassador programme. In this role, you will play a key role in ensuring that our campaigns, communications and fundraising activity are aligned, effective and rooted in strong audience insight. You will also deputise for our Director of Fundraising and Marketing as required.
Your responsibilities will include:
* Provide day-to-day leadership for the League’s Marketing teams (encompassing its Digital and Brand & Creative teams) and all their activities, including the development and delivery of brand, marketing and social media materials and campaigns, to maximise awareness and support for the charity.
* Provide inspiring leadership to manage and motivate staff to deliver on their targets, by ensuring they have clear objectives, key performance indicators (KPIs) and development plans.
* Coordinate creative support to all teams, particularly Campaigns and Fundraising.
* Manage assigned marketing and awareness projects (e.g. the Business Without Bloodsports Pledge), to drive support for our work.
* Manage the development and use of our key target audience profiles.
* Manage the League’s Ambassador programme, of celebrity supporters and high-profile influencers.
* Oversee brand guardianship across all channels, both offline and online, to ensure all collateral adheres to guidelines.
* Manage our brand guidelines including visual and verbal identity, to drive consistency throughout the League.
* Conduct supporter research as required, including to test and develop new initiatives.
Who You Are:
This is a fantastic opportunity for someone who is passionate about marketing, confident influencing across teams, and excited to make a real impact. We need someone who possesses:
* Previous experience in Marketing Manager or Brand Manager role
* A strong understanding of strategic marketing management
* Excellent written and verbal communication skills
* Proven experience of managing marketing projects
* Experience of digital marketing, including SEO and social media.
Why Join Us:
We understand the importance of a healthy work-life balance, enjoy flexible working arrangements, including options for compressed hours and remote work from day one. With 28 days (pro‑rata) of annual leave, in addition to the public holidays, and a generous employer contribution of eight percent towards your pension scheme, we prioritise your well‑being. Additionally, our benefits package includes discounts on shopping, electronics, hospitality and leisure.
The League Against Cruel Sports is committed to inclusivity and diversity, and we welcome candidates from all backgrounds to apply.
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