Job Title:
Performance Marketing Specialist
Location:
Brighton, UK (Full-time, office-based)
Reporting to:
Head of Digital Marketing
About The Role:
Are you a hands-on PPC specialist looking to deepen your expertise and see the direct impact of your work?
We're looking for a Performance Marketing Specialist to join our fast-paced, collaborative team in central Brighton. This isn't a typical specialist role. You will be responsible for the day-to-day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC.
This is a unique opportunity for someone with 1-2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in-house environment.
What You'll Do:
Core Responsibilities (Paid Search Operations):
* Day-to-Day Campaign Management:
Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads. This includes building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy.
* Performance Monitoring & Optimisation:
Monitor daily performance, budget pacing, and core KPIs. You will be responsible for proactively making tactical adjustments to bidding strategies, targeting, and ad creative to meet our targets.
* Testing & Experimentation:
Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies.
* Reporting & Analysis:
Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what's working and why.
Cross-Channel Collaboration & Growth:
* Work with Data:
Collaborate with our Data Analyst to ensure campaign tracking is accurate and to help connect paid media data with wider business analytics.
* Support SEO Strategy:
Use your paid search insights to contribute ideas for keyword targeting and content opportunities to support the wider SEO strategy.
What We're Looking For:
* Proven PPC Experience:
1+ years of hands-on experience managing Google Ads campaigns as a primary responsibility (agency experience is a strong plus).
* Data-Driven & Analytical:
You have strong analytical skills with the ability to interpret campaign data and identify performance trends.
* Proactive & Detail-Oriented:
You have a meticulous eye for detail and take initiative in managing the day-to-day operations of complex accounts.
* A Natural Collaborator:
You have excellent communication skills and thrive in a supportive, office-based team environment where you can share knowledge and learn from others.
* Eager to Learn & Grow:
You are motivated to develop your skills and grow from a tactical expert into a strategic marketer.
* Desirable:
Experience with Paid Social campaigns (e.g., Meta, LinkedIn Ads); a degree in a relevant field.
How to Apply
Apply today with your CV and a brief cover letter. Please tell us about your proudest achievement in a paid search campaign and explain what you hope to learn in your next role.