Location: London (Hybrid – 2+ days/week in-office) Company: TourAxis Group | Group Tour Shop Employment Type: Full-time | Executive Leadership Package: Competitive + Bonus + Benefits
Take full commercial ownership of a high-growth B2B travel business poised for its next leap.
TourAxis, the platform business behind leading B2B brands like Group Tour Shop, is seeking a General Manager to lead our B2B division. This is a pivotal leadership role for a commercially focused operator ready to scale revenue, build high-performing teams, and shape the future of group travel globally.
Your Mission
Reporting to the CEO, you will lead the B2B Brands division to achieve ambitious net profit targets while helping to implement a bold and strategic growth vision.
What You'll Do
* Own and deliver annual net profit targets across Group Tour Shop and other B2B brands
* Lead and execute a high-impact, scalable commercial strategy
* Manage senior leaders across key business functions – sales, ops, marketing, product
* Set clear KPIs and hold teams accountable for outcomes
* Build data-led decision-making frameworks and integrate customer feedback loops
* Foster a culture of ownership, clarity and high performance
* Support strategic change initiatives in partnership with the CEO
* Play a key role in internal and external communication of our brand and vision
What You Bring
* Proven leadership experience as a GM, MD, Commercial Director or similar
* Strong P&L management skills and a track record of scaling revenue and EBITDA
* Direct business development experience with multiple source markets, the US and Canada would be an advantage
* Deep understanding of commercial strategy in B2B or B2B2C environments
* Hands-on operational leadership with a focus on process and performance
* Strong analytical, communication and team-building abilities
* Comfortable working cross-functionally in fast-paced, entrepreneurial environments
* Experience working with platform teams in tech, finance, HR and operations
What You Get
* A senior executive role in a fast-scaling international business
* Clear ownership, autonomy and support to execute against ambitious targets
* Hybrid working model (London HQ) with regular international travel
* Competitive salary + performance-based bonus
* Benefits include UK salary sacrifice schemes, cycle-to-work, generous leave, and global staff travel discounts
* A high-growth, mission-driven environment with strong values and momentum
About Us
TourAxis is the platform company supporting a suite of growing group travel brands, including Group Tour Shop, focused on enabling scalable B2B group travel solutions. We’re founder-led, ambitious, and committed to reshaping the future of how the world explores together.
Apply Now
If you’re ready to lead from the front, own your results, and build something meaningful – we’d love to hear from you.
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