Divisional Marketing Director – Hand Picked Hotels
Join to apply for the Divisional Marketing Director role at Hand Picked Hotels.
Hand Picked Hotels is a family‑owned group of 21 luxury country houses and coastal retreats, each hand‑picked for its individuality and located across the UK from Scotland to the Channel Islands.
We’re looking for a leader to develop and execute high‑impact marketing strategies for our newly created Events divisions, based in Sevenoaks, Kent, with extensive travel to hotels in the division.
About the role
This role requires strong knowledge of multi‑channel marketing, digital performance, brand positioning and strategic partnerships. The Divisional Marketing Director will work closely with Hotel General Managers, the Divisional Managing Director and the Head of Digital to ensure marketing efforts align with the commercial and brand objectives of the Division and Hand Picked Hotels group.
Key Responsibilities
* Strategic Marketing Planning & Execution – Develop and execute strategies to support divisional revenue growth and market positioning.
* Brand Positioning & Campaign Development – Ensure all initiatives align with divisional brand guidelines and creative standards.
* Digital & Social Media Performance – Implement best‑in‑class digital strategies to maximise SEO, PPC, and CRM effectiveness, in conjunction with the Head of Digital.
* Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
* Cross‑Departmental Collaboration & Commercial Performance – Work closely with internal teams, manage budgets and drive ROI across all marketing channels.
About you
* Minimum 10 years of marketing experience, with at least 5 years in senior leadership within the hospitality industry, specifically hotels and luxury brands.
* Excellent verbal and written communication skills, able to convey the brand message to various stakeholders.
* Proven ability to develop and implement comprehensive marketing strategies aligned with business goals and target markets.
* Strong analytical and problem‑solving skills, able to interpret data and make data‑driven decisions.
* Creative mindset with a strong sense of innovation for unique marketing campaigns and promotions.
* Proficiency in digital marketing, including SEO, SEM, social media, e‑mail marketing and content marketing.
* Bachelor’s degree in marketing, business administration or a related field.
Compensation & Benefits
* Competitive salary package with bonus potential discussed at interview stage.
* Company pension scheme with generous employer contribution.
* Life assurance and private medical insurance.
* Employee Assistance Program.
* Sickness scheme benefit.
* Career progression and access to in‑house and external training, including apprenticeships and recognised hospitality courses.
* Discounted colleague stays in our hotels and on food & drink.
* Annual loyalty awards (afternoon teas, overnight stays).
* Online retail discount platform and health & wellbeing platform.
* Opportunities to build lifelong friendships and support diversity and inclusion.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Hospitality
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