About The Role
To manage GSF’s growing programme of events and hospitality to include activity for national accounts, garage concepts and independent garages.
Events activity covers everything from supplier branch workouts, to new branch openings through to attending customer conferences and our own major national events. Our own events include TechFest, ServiceSure Conference, our Branch Manager’s Conference and more.
You will be responsible for managing the delivery of exceptional events to agreed budgets and timescales using a combination of in-house marketing resource and agency / sub-contract specialists where required.
Main Duties and Accountabilities:
Create credible plans and budgets to manage event delivery
Plan our events calendar, proactively sharing ideas to help drive improvements
Work with the marketing and communications teams to create excitement and engagement
Coordinate and manage technical evenings, exhibitions, training and customer conferences
Help coordinate activities through the marketing team and with external agencies such as designers, printers, and events suppliers.
Support regions, branches, and sales teams with event activity
Create and grow a relevant hospitality programme with a focus on major sporting events (F1, England football etc)
Support the wider team on any ad hoc marketing projects
Create and manage multi-channel communications
Help create robust and reliable digital event infrastructure to manage sign-up, registration and attendance
Help create reports and measurement frameworks to show the ROI ‘business case’ for events and hospitality activity
Build relationships with key stakeholders to identify stories, activities, and achievements
Content creation and management for digital channels including social media
Develop a pipeline of proactive and reactive event PR activity
About You
Person specification:
Excellent organizational and time management skills
Commercially aware with strong focus profitability
Customer-centric commitment to delivering excellent experiences
Team player with a positive can-do attitude
Analytical, administrative, and great attention to detail
Ability to work under pressure and to tight deadlines
Good verbal and written communication skills
Experience with Microsoft Excel and PowerPoint
Self-motivated and able to work effectively both autonomously and as part of a team
Confident in building and maintaining relationships at every level of a company
Driving licence and ability to travel to sites across the UK
About Us
GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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