1. Leading email and omnichannel marketing strategies to drive engagement
2. Based Brighton with hybrid working
About Our Client
My client is a growing SME with offices in Brighton.
Job Description
As the Head of Marketing Campaigns you will have the following responsibilities:
3. Manage the email channel, optimising customer journeys, executing key communications (e.g., newsletters), and developing nurture campaigns to increase engagement and conversions
4. Analyse data to improve performance, identify new journeys and target markets, and ensure accurate data segmentation
5. Oversee multi-channel campaigns, ensuring consistent messaging and execution
6. Lead media partnership strategy, negotiate high-value partnerships, and use data to inform decision-making
7. Collaborate with Sales to develop strategies that maximise commercial success
8. Work with the wider leadership team to identify optimisation opportunities across channels
9. Provide timely reports and insights on campaign and performance metrics
10. Partner with leadership to identify and leverage commercial opportunities across campaigns.
The Successful Applicant
The successful Head of Marketing Campaigns will have the following:
11. Demonstrable experience within a similar role; with a proven track record of delivering marketing campaigns, including email automation experience - ideally gained within events or working with B2B events
12. A strong track record of managing teams
13. Excellent communication skills - both verbal and written; with excellent copywriting skills
14. The ability to work as part of a truly collaborative team.
What's on Offer
The successful candidate will receive a fantastic package, DOE.Brighton based x3 days a week in the office and x2 from home - as well as a flexible approach to working.