Reebok is on the lookout for a Brand Connection Executive - someone who gets culture, lives for creativity, and knows what's next before everyone else does.
You'll work at the intersection of sport, fashion, and lifestyle, helping us discover emerging talent, shape campaigns, and keep Reebok connected to the people and moments that matter.
If you're plugged into culture, love turning ideas into impact, and want to grow with one of the world's most iconic brands this could be your next move.
This is a 1 year contract starting January 2026
Main Responsibilities Will Include:
* Provide local insights on consumers, emerging trends, and cultural movements across the UK and EU - both online and offline.
* Support planning and logistics for local productions and brand activations.
* Coordinate and manage product seeding across athletes, influencers, and community partners.
* Assist in scouting talent in sport, lifestyle, fashion, and music - helping build an authentic network of cultural connectors.
* Track and report on brand activations and partnerships on a monthly basis, providing insights and recaps.
* Maintain contact lists, calendars, and seeding trackers with clarity and precision.
* Work cross-functionally with brand, PR, and digital teams to ensure alignment on key campaigns.
* Stay constantly connected to what's next in lifestyle, sport, music, and culture.
Person Specifications:
* 0-1 years of relevant experience in marketing, events, brand partnerships, or cultural research.
* A strong connection to today's culture - whether through sport, fashion, music, or social media.
* Excellent organisational and coordination skills.
* Curiosity and passion for people, trends, and community-led storytelling.
* A proactive mindset, willing to take initiative and solve problems.
* Clear communicator, comfortable working across teams.
* Passion for the industry - whether it's sneakers, streetwear, sport, or scenes that matter.
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