£38,000 to £44,000 per year, Up to £3,000 per annum.
Contract Type: Permanent
Hours: Full time
Disability Confident: No
Closing Date: 04/04/2026
About this job
Inspirational Regional Sales Team Manager required to work for CPM and represent the global drinks brand Diageo.
Apply today and open the door to fantastic career opportunities.
Ideal Location: Birmingham, United Kingdom. B1 Territory covering: Bedford, Birmingham, Bristol, Cardiff, Leicester, Liverpool, Norwich, Nottingham, Swansea, and surrounding areas.
CPM is looking for an experienced Regional Sales Manager to lead and inspire a highly successful team of Field Sales Executives in the dynamic on‑trade sector across the region.
You will need to be proud to represent Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer with an enviable portfolio of brands such as Guinness, Smirnoff, Gordon's, Tanqueray, Captain Morgan, Johnnie Walker, and many more.
Not only will you be working with this prestigious client and their brands but as a CPM employee you will be joining an Investor in People gold award winner and part of the Omnicom Group operating globally with over 34,000 employees.
This is a fantastic opportunity for someone who thrives on instilling passion within their team and driving sales for new and innovative products.
Day in the life
* Reporting to the National Field Sales Manager, build and nurture a strong bond across your team, sharing best practice to deliver against all sales and activation targets across the on‑trade.
* Train and coach your team to deliver the right tailored solution for every outlet which delivers the best possible return for both the outlet and Diageo.
* Encourage your team to consistently find new opportunities to increase visibility and rate of sale.
* Partner with the wider CPM team to deliver the brand and regional growth strategy.
* Build and maintain strong working relationships with key stakeholders across the CPM and Diageo businesses.
Requirements
* You are experienced and knowledgeable about the on‑trade, able to guide the team and form well‑judged plans to grow the Diageo business.
* Enthusiastic and flair to make a significant contribution to our business and the Diageo team.
* Previous experience in managing a sales team to deliver targets across a broad range of measures.
* Problem solver, proactively seeking ways to improve processes and perceptions for the benefit of CPM and Diageo.
* Good presentation and influencing skills, experience in evaluation, data analysis, and report writing.
* Full UK driving licence is essential.
* Happily willing to stay overnight from time to time, travel across the territory and attend regional and national meetings.
Benefits
Great package offered up to £41k DOE, £3k bonus per annum, flexible 40‑hour hours Monday to Friday, 33 days holiday including bank holidays.
Company car, company pension scheme with 3% employer contributions.
Tablet & mobile phone.
CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people.
We work in a cooperative environment where great ideas and achievements are shared and celebrated.
CPM is an equal opportunities employer; we depend on having diverse talent with a range of backgrounds, skills, and capabilities.
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