Job Description
Central Employment are working with an established Digital Creative Agency, as they look to appoint a Technical SEO Specialist.
Technical SEO Specialist:
The ideal candidate should have a strong understanding of the search engine landscape, with the ability to develop and implement effective campaigns, as well as drive link-building initiatives to improve organic search rankings.
Responsibilities:
* Build and maintain strong relationships with clients, understanding their needs, and delivering tailored SEM strategies to achieve their goals and drive results
* Plan, execute and monitor SEM campaigns across various search engines and platforms
* Conduct keyword research and analysis to identify relevant search terms and opportunities for optimisation
* Optimise ad copy and landing pages for maximum click-through and conversion rates
* Perform link audits and analysis to identify and resolve potential issues with client link profiles
* Conduct regular audits of our website to identify technical issues that may affect search engine rankings
* Develop and implement strategies for optimising website structure, page speed, and other technical aspects of SEO
* Work with developers to ensure that website code is optimised for search engines and that best practices are followed
* Monitor website performance metrics and use data to make data-driven decisions
* Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
* Collaborate with other members of the marketing team to integrate multi-disciplinary initiatives with other marketing channels (e.g. social media, content marketing, etc.)
Technical SEO Specialist experience:
* 2 years' experience ideally within an agency environment
* Experience in SEM and SEO
* Experience in a client facing role
* Strong analytical and problem-solving skills
* Excellent communication and interpersonal skills
* Experience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google Analytics
* Knowledge of HTML, CSS, and other web development technologies is a plus
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