Hiring Salesforce Marketing Cloud - Abu Dhabi - Permanant Job
Job Location: Abu Dhabi, UAE
Job experience: Europe, Canada, USA or East Africa projects experience.
Job Title: Salesforce Marketing Cloud
Required Skills: Development, Integrations, HTML/CSS, SQL, AMP, Automations/Journey, Email ,SMS, Data Extensions/list, Admin, CRM
Job Description:
• Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters
• Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch
• Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms
• Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting
• Create multi-market email templates using AmpScript
• Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations
• Validate data points and quality to facilitate efficient customer communications
• Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud
• Deliver on using A/B Testing and other metric for communication performance
• Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy
• Links and Landing Page management on Content Management System (CMS)
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