Sales Manager – Event Bookings Department (B2B)
Location: Peterborough (Hybrid)
Salary: £75,000 – £100,000 basic | £150,000 – £200,000 OTE
Hours: Monday – Friday, 8:30 AM – 6:30 PM
About Trade Mastermind
Trade Mastermind is the UK’s premier business education and development provider for trades entrepreneurs. We partner with trades business owners to accelerate growth, optimise operations, and enhance profitability through structured education, strategic guidance, and ongoing support.
Every month, we host 12 professional business training events, uniting ambitious trades business leaders from across the UK. Our Discovery Days serve as an entry point to the Trade Mastermind Academy, equipping participants with actionable insights, proven strategies, and practical tools to unlock their full business potential. Through our programs, trades entrepreneurs gain the expertise and support necessary to drive sustainable growth, strengthen their operations, and achieve long-term business success.
The Role
We’re looking for a high-energy, performance-driven Sales Manager to lead our team of Business Development Managers (BDMs) in engaging with owners and decision-makers of trades businesses — including plumbing, heating, electrical, construction, and building sectors — to secure their attendance at our £97 Discovery Day events.
This is a hybrid role, combining strong leadership with hands-on sales execution. You’ll manage and motivate your team remotely via Zoom/Teams, while also personally contributing to sales and driving results. This isn’t just a management position — it’s a role for a money-driven, sleeves-rolled-up sales leader who thrives on both leading and selling.
Key Responsibilities
* Lead, coach, and motivate a team of BDMs to consistently achieve our monthly target of 400 event attendees across 12 Discovery Day events.
* Personally execute and sell — actively engage with leads, close deals, and set the pace for your team’s performance.
* Manage and support your team through virtual platforms (Zoom/Teams), maintaining a high-performance, high-accountability culture.
* Work closely with the marketing department to align campaigns, optimise lead flow, and maximise conversions.
* Analyse performance data to identify trends, implement improvements, and drive team success.
* Foster a competitive, energetic sales environment that rewards excellence and results.
About You
* Proven experience in B2B sales leadership, ideally within a fast-paced or event-driven environment.
* A hands-on leader who leads by example — not afraid to pick up the phone and close deals yourself.
* Target-focused and financially motivated, with a relentless drive to exceed goals.
* Strong communication, coaching, and remote management skills.
* Confident using CRM systems, digital tools, and online meeting platforms.
Why Join Us
* Competitive base salary with uncapped commission.
* Hybrid working structure – lead from anywhere while staying connected with your team.
* A vibrant, supportive culture built on accountability, energy, and performance.
* Real opportunities for career growth and progression.
What We Offer
Competitive salary: £75,000 – £100,000 basic salary.
OTE £150,000 – £200,000 on-target earnings.
Continuous professional development with a clear pathway for progression.
A fast-paced, entrepreneurial environment with a high-performance culture.
Opportunity to work with a nationally recognised brand that delivers tangible business results.
Company Equipment Provided – Everything you need to succeed
Tailored Training & Development – Aligned with your personal career goals
Vibrant Company Culture – Join a motivated, passionate and supportive team
Company Events – Regular team-building and social occasions
Health & Wellbeing Programme – Designed to support your physical and mental wellbeing
Modern Office Environment – High-spec facilities designed to foster productivity
Free On-Site Parking – Convenience for all staff
Sponsored Development Opportunities – Courses and qualifications funded for your progression
On-Site Gym Access – Stay active at work
Canteen with Subsidised Food Options – Fresh, affordable meals and snacks
Company Pension Scheme – Secure your long-term financial wellbeing
If you are a driven and ambitious sales leader looking for a career-defining opportunity, we want to hear from you.
Apply now to take your career to the next level with an organisation that values excellence and innovation in the construction sector