Interiors Business Development Manager (BDM) – Role Overview
As the company expands across residential and commercial sectors, Business Development is central to identifying new opportunities, managing existing accounts, and driving sustainable growth. The BDM serves as a key link between the market, customers, and the internal sales team.
Working closely with a Business Development Executive (BDE), the BDM is responsible for identifying, evaluating, and qualifying opportunities, aligning prospects’ needs with products and services. Success relies on quickly assessing potential opportunities, cross-selling products, and reengaging dormant accounts, while educating the market on our product solutions.
Building relationships with Architects & Interior designers covering
GU, RG, SL, TW & KT
Responsibilities
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Identify, scrutinize, and qualify prospective opportunities.
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Develop and maintain a sustainable pipeline of future opportunities while building trust with partners.
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Assess opportunities using criteria such as budget, need, authority, and timeline (BANT).
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Understand prospects’ requirements and challenges to propose viable solutions.
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Engage key stakeholders and decision-makers.
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Collaborate with BDE to drive organic growth across regional and UK pipelines.
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Act as a consultant, demonstrating empathy, agility, and market expertise.
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Conduct outbound communications and leverage social media for prospecting.
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Deliver presentations, lunch & learns, CPDs, and attend industry events.
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Maintain accurate CRM records and generate lead qualification reports.
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Differentiate the team from competitors and serve as a trusted brand ambassador.
KPIs
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Incremental territory growth
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New lead volume and value
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Opportunity-to-deal conversion rate
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Face-to-face activity
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Reliability, time management, and sales activity
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Positive feedback from Directors and staff
Skills & Experience
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Excellent verbal and written communication
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Strong attention to detail, research, and analytical skills
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Excellent telephone manner and team experience
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Problem-solving and critical thinking
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CRM and lead management familiarity
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Ability to thrive in fast-paced, target-driven environments
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Results-oriented, tenacious, highly organized, and resilient
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Ethical, reliable, and customer-focused