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Via. are partnering with a pioneerin the Food and Beverage world with a reputation for bold ideas, vibrant branding, and a commitment to delivering exceptional customer experiences. They are looking for a dynamic Regional Field Sales Manager to take a leading role in shaping the commercial strategy across London and the South Coast. You’ll build and manage a high-performing sales team, foster strong relationships with On-Trade customers, and deliver outstanding results that elevate our brand presence.
This is an exciting opportunity for a proven sales leader to bring fresh ideas, drive engagement, and make a real impact in a collaborative, people-first environment.
Key Responsibilities
* Develop and deliver a regional strategy to achieve business KPIs.
* Manage budgets effectively to support growth and profitability.
* Lead, motivate, and develop a high-performing sales team.
* Build and maintain strong relationships with key accounts.
* Ensure clear and timely communication with customers and stakeholders.
* Support sales team members during trade days with hands-on leadership.
* Track and report on sales performance, providing actionable insights.
* Oversee activations across On-Trade channels to maximise brand visibility.
* Stay up to date with industry trends and opportunities.
* Attend bi-weekly meetings at the London office.
What We’re Looking For
* Proven experience in On-Trade leadership roles.
* A strong track record of managing and developing successful sales teams.
* Excellent communication, negotiation, and interpersonal skills.
* Commercially driven with the ability to manage multiple priorities.
* Strong problem-solving skills and sound decision-making ability.
* Self-motivated with the ability to work independently and collaboratively.
* Passion for the drinks industry and alignment with brand values
Desirable Experience
* Experience creating and implementing innovative sales processes.
* Familiarity with emerging trends in the beverage industry.
* Experience in leadership, coaching, or mentoring.
Experience & Education
* 8+ years’ relevant experience in sales management, ideally in the On-Trade sector.
* Undergraduate degree preferred, but not essential.
What’s on Offer
* £60,000 – £68,000 annual salary.
* Discretionary bonus opportunities.
* Private healthcare coverage.
* Company pension plan.
* Life Assurance (x3) and Group Income Protection.
* Regular social events and team lunches
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Technology, Information and Internet
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