Head of Product
Location: Remote
Department: IT
Contract type: Permanent / Full-time
About the role
We’re looking for a Head of Product to join our IT Team, and play a key role in being overall responsible for defining and delivering the product vision and strategy across all Activate Group applications. This includes building and maintaining detailed product roadmaps, engaging directly with customers and stakeholders to gather insights, and ensuring our products meet business goals and deliver maximum value. The role will work closely with the Head of Development and development teams to translate strategy into high‑quality, industry‑leading InsurTech solutions. In addition to roadmap ownership, the Head of Product will champion best practice in product management, monitor product performance, and identify opportunities for innovation and continuous improvement across the portfolio.
Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long‑term career with a company that values its people and offers genuine development and progression opportunities.
Key responsibilities
Product Strategy & Vision
* Define and communicate the long‑term product vision for Activate’s portfolio, ensuring alignment with company strategy and market trends.
* Own and maintain detailed product roadmaps for all Activate products, balancing innovation with delivery feasibility.
Customer & Stakeholder Engagement
* Build strong relationships with customers to gather feedback, validate features, and identify opportunities for product enhancement.
* Act as the voice of the customer within the business, ensuring product decisions maximise value for users and the business.
* Engage with senior stakeholders across Activate to ensure product initiatives are aligned with business goals and operational needs.
Collaboration & Delivery
* Partner closely with the Head of Development and development teams to translate roadmaps into well‑defined features, user stories, and deliverables.
* Ensure delivery teams understand the “why” behind each product decision, fostering a culture of purpose‑driven development.
* Work with QA, UX/UI, and data teams to ensure products are high quality, intuitive, and measurable.
Market & Industry Leadership
* Keep ahead of InsurTech, fleet management, and accident management trends to ensure Activate products remain competitive and innovative.
* Identify and evaluate opportunities for AI, automation, and data‑led product improvements.
Performance & Governance
* Define and track key product metrics, ensuring that product performance meets expectations and drives ROI.
* Establish best practice in product management processes, tools, and reporting.
Skills and experience
* Proven experience in senior product leadership, ideally within SaaS, InsurTech, or B2B technology sectors.
* Track record of delivering successful products from concept to market.
* Strong stakeholder management and customer engagement skills.
* Excellent communication skills with the ability to translate technical concepts into business language.
* · Experience working closely with software development teams in an Agile environment.
* Knowledge of insurance, claims, fleet, or accident management industries.
* Experience embedding AI, machine learning, or advanced analytics into products.
* Familiarity with modern UX/UI practices.
Benefits
We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:
* 33 days holiday, including bank holidays
* Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check‑ups
* Enhanced maternity, paternity, adoption and shared parental pay
* Life assurance at three times your basic salary
* Free breakfasts and fresh fruit
* A birthday surprise for everyone
What you can expect from us
At Activate Group, we want everyone to have the tools and support they need to do their best work. We’re an innovative business that continuously reviews and improves our systems, processes and ways of working, making sure they support our teams to do their jobs effectively.
Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better. You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.
We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company‑wide celebrations. We’ll also support your ongoing development through regular feedback and career planning.
Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.
A bit about us
Activate Group is a fast‑growing business approaching 1,000 team members nationwide.
We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield.
We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK‑wide network of trusted independent repair partners.
We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.
Our purpose & values
Our purpose underpins everything we do: Make someone’s bad day better
Our values define how we work with our team members, customers and suppliers:
* Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
* Strive for better – Be bold. Challenge the norm - make small improvements often.
* Win together – Be a team player. Win together, learn together, respect each other.
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