The Woodhouse Partnership Ltd (Woodhouse)
a member of the
RSK Group,
provides leading-edge expertise in the optimal management of physical assets and infrastructure for many industry sectors, with operating business units in UK, North America, South America, and Australasia.
We are now hiring for a
Digital Marketing Specialist
to create and update our WordPress pages. The ideal candidate will have a strong understanding of SEO, improve page performance and Google ranking, and have experience with Lead Forensics.
This is a
Hybrid position
with home and office working from the
Head Office in Kingsclere.
We are open to Full-Time and Part-Time applications. Please state preferred working pattern and hours at application stage.
Key Responsibilities
* Create, update, and maintain WordPress pages.
* Implement SEO strategies to improve page performance, increase organic traffic, and boost Google ranking.
* Utilise Lead Forensics to analyse and optimise lead generation efforts.
* Develop and design eye-catching social media posts on LinkedIn using Canva.
* Write engaging and informative copy for social media posts and project reviews.
* Writing compelling case studies from clients or consultants information.
* Monitor and analyse website and social media performance metrics.
* Set up, manage, and optimise Google Ads and LinkedIn campaigns, including tracking appropriate metrics of success.
* Need to engage with community of practice CoPs appropriate technical SMEs to develop content.
* Work independently with minimal supervision and take initiative in projects.
Person Specification
* Proven experience working with WordPress.
* Strong knowledge of SEO principles and best practices.
* Familiarity with Lead Forensics or similar lead generation tools.
* Proficiency in using Canva for creating social media graphics.
* Excellent copywriting skills for social media and project reviews.
* Experience in setting up and managing Google Ads and LinkedIn campaigns.
* Ability to analyse and measure the success of marketing campaigns.
* Certified Digital Marketing Professional or other recognised digital marketing qualifications.
* Minimum of 5 years of experience in a similar role.
* Ability to make an immediate impact and know what needs to be done.
* Hands-on experience in creating marketing material and generating ideas without relying on agencies.
* Attention to detail and ability to work without supervision.
* Proactive and self-motivated with a strong work ethic.
Desirables
* Preference given to candidates holding recognised UK digital marketing qualifications (e.g. CIM, IDM, City & Guilds, or equivalent accredited bodies).
* Experience working in a similar SME consultancy or software business.
* Background in an engineering company or EPC (Engineering, Procurement, and Construction) company.
* Understanding of other digital marketing tools and platforms.
Salary & Benefits
* £36,000 - £50,000 Dependent on experience / Part Time (Pro Rata Salary)
* Hybrid working
* Free on-site car parking
* Contributory Pension Scheme
* A flexible benefits programme including the option to buy additional holidays and private health care
* Cycle to Work Scheme
* Mental Health Support
* Digital GP Service
* Life Assurance and Health Cash Plan
* Regular training and development
Digitalmarketing #Marketing #Wordpress #RSKGroup