We are seeking an experienced and commercially driven Marketing Director to join our team on a maternity cover basis, supporting an exciting period of brand growth and international expansion. This is a senior, hands-on role suited to a strategic marketing leader with a strong track record in building brands, driving direct revenue and delivering impactful, audience-led marketing and communications. About the Role As Marketing Director, you will be responsible for leading the marketing and communications strategy across our hotel portfolio, with a particular focus on the continued development of our new lifestyle hotel brand, @miirohotels. Currently, the brand includes 6 Miiro Hotels across Europe in Paris, Barcelona, London, Vienna and Gstaad. In addition, you will oversee marketing activity for five further properties within the IG portfolio located in Hamburg, Prague, Budapest and Munich. You will lead a central head office marketing team of four, working closely with the respective on-property marketing representatives [all Miiro properties and Reichshof Hamburg] plus external consultants, and collaborating cross-functionally with the Head of Sales and Revenue Director to ensure strong commercial performance and brand visibility. Key Responsibilities Develop and execute integrated marketing and communications strategies to build brand awareness, grow audiences and drive direct revenue Oversee the central overhead marketing budget to ensure commercial success, customer retention and brand awareness Lead campaign strategy and delivery across digital, social media, website content, CRM and brand partnerships Oversee content creation, storytelling and programming that brings the brand to life across all touchpoints Provide strategic marketing leadership our properties Manage and mentor the head office marketing team, while guiding and supporting hotel-level marketing teams Work closely with Sales and Revenue to align marketing activity with commercial objectives and performance targets Responding to the key business needs, identifying the gaps for rooms packages that can drive performance Manage PR agencies, consultants and key partners to ensure consistent brand execution Monitor performance, budgets and ROI, using data and insights to inform decision-making About You Proven experience in a senior marketing leadership role, ideally within hospitality, lifestyle, travel or premium consumer brands Demonstrated success in building brands, increasing direct revenue and delivering high-impact marketing campaigns Strong expertise across digital marketing, social media, website content, brand partnerships and communications Commercially minded, with a clear understanding of revenue drivers and performance metrics Confident people leader with experience managing central teams, hotel-level stakeholders and external partners Strategic yet hands-on, with the ability to operate effectively in a fast-growing, entrepreneurial environment Excellent communication and stakeholder management skills Flexibility to travel to all our European locations Why Join Us This is a rare opportunity to step into a senior leadership role within a fast-growing international hotel group, contributing to the evolution of an exciting new brand while working on a part-time (3/4 days) basis.