Reporting to Head of Brand Marketing & Communications, this is an exciting opportunity for a proactive, dynamic and data driven individual to join the Global Brand & Client Department at McLaren Automotive.
Own the strategy and execution of integrated campaigns across paid channels. Manage orchestration of McLaren's global, full‑funnel paid campaigns from brief to business impact. You will own the process and planning of integrated paid plans with owned/earned activation plans that build luxury desirability, generate qualified demand, and equip markets and retailers to execute flawlessly. You will manage end-to-end campaign coordination, optimize paid media performance, advise SEO and SEM, and cultivate strong paid media publisher relationships to scale acquisition, retention and revenue. Sitting within Brand Marketing & Communications, you will lead campaign planning and orchestration, define the channel mix and performance targets, coordinate cross‑functional delivery, and publish rigorous readouts that prove how marketing turns into orders.
This role is the control center for growth marketing leadership, leading the paid media strategy to amplify all activity. You will design growth marketing campaign architectures for all products, calibrating for different audiences from UHNWIs to next‑generation prospects, and ensuring every touchpoint feels unmistakably McLaren.
You will partner with Client Insights & Customer Journey to deploy test‑and‑learn at pace, optimize the paid media efforts to drive growth in mid/upper‑funnel quality (reach, attention, consideration), supporting nurture marketing through the funnel via paid and publisher relationships - and drive growth - test‑drive requests, qualified leads and orders.
You will enable distributors and retailers with clear toolkits and calendars, so global consistency meets local precision.
This role is the control centre for growth marketing leadership — aiding the coordinating the plans across product stories set by Product Marketing & Communications, the earned momentum led by Media Communications, and the craft delivered by Channel & Content into one, sequenced campaign plan, leading the paid media strategy to amplify all activity.
You will design growth marketing campaign architectures for Luxury Electric SUVs, core Supercars and Ultimate Series, calibrating for different audiences from UHNWIs to next‑generation prospects, and ensuring every touchpoint feels unmistakably McLaren. You will partner with Client Insights & Customer Journey to deploy test‑and‑learn at pace, optimise the paid media efforts to drive growth in mid/upper‑funnel quality (reach, attention, consideration), supporting nurture marketing through the funnel via paid and publisher relationships - and drive growth —test‑drive requests, qualified leads and orders.
You enable distributors and retailers with clear toolkits and calendars, so global consistency meets local precision.
* Campaign planning and coordination: Develop launch and optimize multi-channels (paid social, display, search, native and affiliates).
* Campaign architecture & calendar: Build the annual, rolling campaign calendar aligned to brand moments, product launches and market seasonality; deliver creative briefs, integrated timelines for clarity across business areas, define objectives, audiences, channel roles and measurement for each campaign.
* Partner with Client Insights and Product teams to ensure a data-informed approach, adjusting messaging and audiences in channels as appropriate.
* Paid Media Strategy and Execution: Manage budgets across platforms, including the boosting strategy for social media, across platforms (Google, Meta, LinkedIn, and as strategy defines programmatic) with a focus on commercial returns and driving growth.
* Test and iterate on creative, and bidding strategies to optimize, with dedicated time in channels to optimize, monitor performance and generate actionable insights.
* Manage and execute the publisher and platform relationships: Negotiate and maintain relationships with key media, partners and ad networks to unlock new opportunities and cost efficiencies across regions.
* Manage SEO and SEM fundamentals related to growth marketing and their impact on paid campaigns.
* Coordinate with publishers, in conjunction with PR media team, to create custom activations, and support regional colleagues with specific regional activities.
* Integrated briefing & orchestration: Lead integrated briefs that unify creative, content, media, social, web/configurator and PR deliverables.
* Channel & investment strategy: Recommend the cross‑channel mix (upper/mid/lower funnel), flighting and phasing; set attention/quality thresholds and minimum standards for craft and inclusivity across asset formats.
* Market & retailer enablement: Provide go‑to‑market playbooks, asset menus, localization guidance, CRM/email sequences and showroom/retailer activation kits; track adoption and intervene quickly to correct drift from the global plan.
* UHNW pathway design: Define discreet, invitation‑only campaign routes for UHNWIs in partnership with MSO & Services Marketing and Experiential (e.g., white‑glove contact strategies, concierge booking windows, private viewings), ensuring privacy and authenticity.
* Governance & brand integrity: Ensure campaign assets meet brand strategy, tone and accessibility standards and enforce approvals and guardrails before market release. Maintain a single source of truth for campaign plans and assets, and approval regional plans against a set of guidelines.
* Agency & partner leadership: Brief and performance‑manage media, creative and production partners, drive high craft, operational pace and cost‑to‑outcome efficiency.
* Reporting & readouts: Publish standardized weekly dashboards and post‑campaign reports linking creative, media and retailer signals to demand metrics (TD requests, qualified leads, orders) and efficiency (CPL, CPO).
* Manage approvals for integrated campaign plans and cross‑channel mix within brand guardrails and agreed investment envelopes.
* Green‑light test‑and‑learn designs (A/B, multivariate) and implement in‑flight optimizations.
* Sign off market toolkits and localisation guidance prior to distribution.
* Manage the Paid Media agencies - input to agency selection and scope, performance‑manage partners against outcome‑based KPIs.
* 7+ years leading paid media, performance marketing and growth strategies. Experienced in integrated, multi‑market campaigns for luxury/performance brands; proven record connecting brand building with performance outcomes.
* Hands-on expertise and experience with Google Ads, Meta Ads Manager, LinkedIn programmatic and native platforms.
* Proven experience briefing designers, copywriters and content teams for ad creative, and landing pages.
* Experience in ultra‑luxury sectors (watchmaking, couture, private aviation, yachting) is a strong plus.
* Inclusive collaborator with the ability to build strong stakeholder networks.
* Intuitive understanding of UHNWI expectations - privacy, rarity, concierge‑level service - and how to encode these into campaign experiences and CTAs.
* Strong grasp of Marketing performance data analysis, full funnel reporting, able to analyze CPA, ROAS and CAC.
* Experienced in marketing technology stack to support attribution and tracking - experience with multi-touch attribution, UTMs and conversion pixels
* Strong working knowledge of GA4, Hubspot, Power BI (dashboards), and ad platforms.
* Happy to use and learn Microsoft 365, Dynamics 365 (lead/CRM orchestration) and our data management system.