Role Purpose
Tate Fleet is the fleet, fuelcard and Vehicle leasing and management division of the Tate Group. We are now looking to appoint a Commercial Manager – Fuelcards & Telematics to lead the next phase of growth.
This is a senior, revenue-owning role with one clear mandate:
Triple the Tate Fleet fuel card and telematics business over the next 3–5 years while building new strategic growth channels across fleet services.
You will be responsible for transforming Tate Fleet from a stable, profitable fuelcard operation into a high-growth, multi-site fleet solutions business covering fuel, telematics, EV charging and mobility services.
This role requires someone who has already done this in the fuelcard industry — this is not a learning role.
What You Will Own
You will have full commercial accountability for:
* Fuelcard volumes & margin
* Telematics & connected vehicle revenue
* Customer acquisition, retention & wallet share
* Strategic partnerships
* Multi-site expansion
Key Responsibilities
1. Grow and Scale the Core Fuelcard Business
2. Lead the strategy to triple active fuelcard accounts and litres
3. Improve margin through:
4. Better supplier terms
5. Smarter pricing
6. Product mix
7. Drive customer acquisition across:
8. SMEs
9. Fleets
10. Trades
11. Regional and national operators
12. Build a Telematics & Fleet Services Growth Engine
13. Scale Tate Fleet's telematics base into a meaningful recurring revenue business
14. Create integrated propositions combining:
15. Fuelcards
16. Telematics
17. Driver behaviour
18. EV charging
19. Fleet services
20. Increase revenue per vehicle and reduce customer churn
21. Create Strategic Growth Channels
You will be expected to build new commercial routes to market, including:
* Strategic fleet partnerships
* Reseller or affiliate networks
* White-label or OEM relationships
* Cross-sell into Tate Oil, Tate Solar and Tate Leasing customers
This is not just sales — this is market expansion.
1. Build a Scalable Commercial Operation
2. Recruit and lead a high-performance sales and account management team
3. Define:
4. Sales structure
5. Targets
6. Commission plans
7. CRM and reporting
8. Introduce best-practice from the wider fuelcard industry into Tate Fleet
9. Own the Numbers
You will be accountable for:
* Revenue growth
* Gross margin
* Customer retention
* Telematics penetration
* Sales productivity
* Cost of acquisition
You will report directly to the Tate Group leadership team
About You
This role is not suitable for general sales managers or people adjacent to the sector.
You must have:
* 5+ years in the fuelcard industry
Experience working for or with:
* Fuelcard providers
* Fleet card issuers
* Telematics-enabled fleet operators
A proven track record of:
* Growing large customer portfolios
* Building sales teams
* Scaling revenue and margin
You will already understand:
* Pricing models
* Rebates
* Telematics attach rates
* Fleet churn dynamics
* How to win and retain fleet customers
Location
* Based in Otley, West Yorkshire
* Hybrid working, but this is a leadership role with a strong presence in the business
Job Types: Full-time, Permanent
Pay: £50,000.00-£100,000.00 per year
Work Location: In person