We are looking for a creative, detail-oriented individual to join Netacea as our Product Content Producer. This role demands a dynamic content professional who can craft compelling narratives, simplify complex ideas, and captivate audiences across different channels. The ideal candidate will have:
* A strong commitment to simplicity and clarity, with the ability to make content fresh and engaging.
* A genuine passion for technology and a desire to help organizations enhance their cybersecurity.
* Excellent organizational skills and a proactive, independent approach to work.
* A minimum of three years of experience in a copywriting or content production role.
* On-page SEO expertise, with familiarity with tools like SEMrush or MarketMuse.
* A solid understanding of how people interact with technology and content.
* The ability to collaborate effectively across teams and manage external contributors.
Responsibilities & Accountabilities:
* Content Creation & Strategy: Research, write, review, and edit content that drives action—whether it’s clicks, downloads, or sign-ups—aligned with Netacea’s tone and voice.
* Tone-of-Voice Champion: Ensure consistency in style, tone, and clarity across all content, acting as the guardian of Netacea’s brand identity.
* SEO Optimization: Enhance all content for on-page SEO, ensuring it ranks well and reaches the right audience.
* Blog Strategy Management: Support the blog strategy by researching topics, identifying gaps, and creating content that aligns with quarterly themes and GTM priorities.
* Visual Collaboration: Work closely with designers to complement text with visual elements like charts and images, ensuring a cohesive user experience.
* Sales Enablement & Training: Partner with the Product and Commercial teams to develop sales enablement materials, including demo videos, training decks, and customer journey maps.
* Customer-Centric Content: Develop messaging that resonates with customer personas, aligns with their needs, and drives engagement throughout the sales funnel.
* Project Leadership: Manage content projects, including coordinating with freelancers and contractors, ensuring timely delivery and quality output.
Skills & Knowledge You’ll Need:
* Demonstrated ability to write clear, compelling, and action-oriented content.
* Proficiency in leveraging data and insights to create targeted, effective messaging.
* Knowledge of Flesch-Kincaid readability scoring or similar tools.
* Basic understanding of design principles and how to integrate visuals effectively.
* Strong analytical skills to assess content performance and iterate for improvement.
* Familiarity with B2B SaaS, particularly in cybersecurity or related industries, is a bonus.
* Working from home will be the default albeit with travel to Netacea’s office in Manchester required from time-to-time – Manchester (or surrounding areas) based is possible.
* Looking for someone to start ASAP.
* Someone who can take ownership of tasks, prioritise, and deliver.
What We Offer:
* The opportunity to shape the voice and tone of a leading cybersecurity organization.
* A collaborative and innovative environment where your contributions make a direct impact.
* Professional growth through exposure to dynamic projects and cross-functional teamwork.
* Flexible working arrangements, with a focus on outcomes rather than hours.
Key Objectives / Outcomes:
* Drive measurable increases in brand awareness, content engagement, and lead conversion rates.
* Ensure all content aligns with Netacea’s strategic goals and customer personas.
* Build a library of impactful, SEO-optimized assets that support sales and marketing initiatives.
* Foster a unified tone and style across all channels, strengthening Netacea’s brand identity.
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