About The Role
The Community Manager plays a key role in enabling One Vinarchy. Reporting to the Content & Publishing Lead this position will be responsible for building, nurturing and engaging Vinarchy's digital communities across social media platforms, managing day-to-day community interactions, strengthening relationships with consumers, and ensuring brands show up consistently and meaningfully in online conversations.
Key Responsibilities
* Manage daily community interactions across social platforms (e.g., Meta, TikTok, YouTube), responding to comments, messages, tags and mentions with a consistent, brand‑aligned tone of voice.
* Escalate sensitive or high‑risk comments through appropriate internal pathways and uphold community guidelines across platforms.
* Implement engagement tactics that strengthen community loyalty and increase positive sentiment.
* Track and report on community sentiment, emerging conversation trends, brand mentions and relevant social topics; identify opportunities for proactive engagement or real‑time moments.
* Provide community insights to the Content & Social Lead to inform content planning and optimisation.
* Assist with publishing and scheduling social content in line with content calendars; adapt copy/content for platform nuances where required.
* Support influencer and creator engagement by engaging with posts featuring Vinarchy brands and helping maintain relationships through timely, thoughtful interaction.
* Respond to product queries/FAQs and customer care enquiries in line with guidelines and escalation processes; compile regular community insights and recommend improvements to engagement strategy.
Your Experience / Capability
* Experience managing online communities, social media channels or customer engagement within a brand, agency or FMCG environment.
* Strong understanding of social media behaviour, platform features and community norms.
* Strong written communication and copywriting skills tailored for digital interactions.
* Understanding of digital analytics and social media performance metrics.
* Experience with social scheduling tools; experience with CRM/social care tools advantageous.
* Ability to use scheduling tools, social management platforms and basic content creation tools (e.g., Canva).
* Experience with influencer/creator ecosystems beneficial.
* Degree in Marketing, Communications, Digital Media, PR, or equivalent experience.
Behaviours
* Ability to operate effectively in a changing environment.
* Strong collaboration and communication skills.
* Detail‑focused, proactive and eager to learn.
* Alignment to Vinarchy values and ways of working.
* Positive, proactive and passionate about social media and digital communities; strong conflict‑resolution skills; self‑motivated with high attention to detail.
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