Overview
Our Marketing team is made up of many teams that work together to support Weightmans' marketing processes. The teams include: business development; communications; CRM; events; profile raising; and projects.
Primary Objectives
* Control, develop and manage the firm’s tender and pitching process, in conjunction with the Tender Managers and Business Development Executives.
* Act as coach/mentor to prepare those working on tenders, pitches or presentations.
* Provide tender & presentation support to Partners across the firm to contribute to the overall financial objectives of the firm.
Key Responsibilities
* Monitor appropriate resources for emerging bids across all segments and regions and create a database to identify when key prospects or clients are likely to go out to tender.
* Develop and implement an effective ‘ bid process’ for the firm, so that all Partners are aware of the procedures that are to be followed and the support that will be provided by the Marketing team.
* Create and maintain a ‘ knowledge bank’ of standard or frequently used information for bids & pitches.
* Co-ordinate the production of all bids & pitches, including panel reviews with the Business Development team.
* Manage the content and production of bid and presentation documentation and slides in accordance with Corporate Standards.
* Work closely with the Business Development team to organise appropriate Partners and fee earners for each bid and or presentation.
* Generate and coordinate regular and ad hoc reports on bid & pitch performance, recording new business enquiries, wins and losses.
* Provide coaching/mentoring support for Partners on bids, pitches and presentations and coordinate agreed training programmes where appropriate.
* Conduct feedback meetings, either face to face or by telephone, with clients on bids and pitches to gain intelligence on how the firm may improve its offering.
* Obtain competitor intelligence and track activity.
* Assist with ad hoc business development & marketing projects that may require additional resource.
This list is not intended to be exhaustive and you will be expected to perform other duties and have other responsibilities that fall within the wider remit of the role.
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