Assistant Store Manager - Lifestyle Brand Salary: circa £30k + Commission + Benefits Location: Sunderland Area We're looking for an experienced Assistant Store Manager to lead a high-profile lifestyle brand outlet store in Sunderland. If you're commercially focused, passionate about retail, and thrive on leading people and driving sales, this could be your next step. What You'll Do * Lead, coach, and inspire your team to deliver exceptional customer service. * Take full responsibility for store performance, sales, and operations. * Drive sales growth and exceed KPIs and targets. * Deliver training and development so your team are confident brand ambassadors. * Oversee stock control, compliance, health & safety, and store standards. * Implement promotions and marketing activities to increase footfall and conversion. What We're Looking For * 3-5 years' experience as an Assistant Store Manager / Retail Manager / Outlet Manager. * Proven track record of sales success and team leadership. * Strong communication and organisational skills. * Customer-focused with a hands-on, proactive approach. * Flexibility to work retail hours, including weekends. What's on Offer * Competitive salary + commission scheme. * 25 days holiday. * Private medical insurance, life insurance & pension. * Staff lunches, social events & team initiatives. * Clear training & career development opportunities...