We’re looking for a Regional Sales Manager who can influence and deliver our strategy and inspire our team members to strive to achieve sales performance beyond new heights.
Reporting to the UK Regional Sales Director, you will have full accountability for a diversified team working with a broad and varied customer base. You’ll coach and motivate the team to deliver to plan by ensuring our sales pipelines are healthy and that our customer value proposition is at the forefront of conversation.
The role offers hybrid working, but you will be based at our headquarters in Wigston, Leicester frequently to engage with and effectively partner the Sales Leadership Team and the wider business.
What will you do on a normal day?
* Continue a people‑first, high‑performance culture and improve individual and team performance through great leadership.
* Evolve a highly engaged and high performing team based on Intent‑Based Leadership.
* Coach to ensure team members operate at the highest level in delivering customer value.
* Identify key learning requirements and facilitate individual team member development plans to deliver all‑round excellence and career development.
* Positively and effectively lead change, while role‑modeling behaviours that deliver continuous improvement through engaging and promoting group initiatives.
* Ensure robust forecasting and targeting is in place. Understand organisation delivery costs and apply commercial knowledge to ensure profitable and sustainable growth from local accounts and new business.
* Make certain that Divisional Sales Managers, aligned team members and other key stakeholders, both internal and external, receive effective communication and engagement through thoughtful and targeted action.
* Effectively communicate sales targets and performance to all relevant stakeholders.
* Demonstrate a deep understanding of the competitive landscape, market trends, risks and opportunities, providing intelligent market feedback to demonstrate how we have and can continue to add value.
* Showcase Cromwell’s ability to deliver value for our customers, colleagues and the communities we serve effectively across the organisation and other key stakeholders by ensuring that team members have clear visibility of what support is available to them.
* Collaborate effectively with our supplier base to offer maximum value to our customers. Accounts are allocated in line with the role account profile, considering specific vertical markets.
What are we looking for?
* Ideally educated to degree level, or equivalent demonstrable experience is desirable.
* A strategic thinker with the ability to translate business goals to actionable plans.
* A results‑orientated mindset with a proven track record of successful P&L delivery within a sales environment.
* An excellent understanding of market, competition, customers and regulatory requirements in the Famous For categories.
* Experience of high‑value complex negotiations and a track record of sales success.
* Experience of developing and executing a sales strategy to include new business.
* Exceptional negotiation, communication, and interpersonal skills.
* Demonstrable leadership experience with the ability to develop and motivate a high performing team.
* Extensive experience of delivering successful sales plans and supporting presentations.
* Experience of identifying, growing, and managing excellent customer relationships.
* Very high levels of customer focus and commitment to customer service excellence.
* Excellent verbal and written communication skills.
* Good IT skills including comprehensive understanding of Microsoft Office, particularly Outlook, Excel and PowerPoint.
* Confident in analysing and manipulating sales data through CRM sources to include Salesforce and PowerBI.
* Good budget and report‑writing skills.
* Experience of KPI account facilitation, including contract management review processes.
* Full UK driving licence.
* Flexible to accommodate regular travel and overnight stays.
What’s in it for you?
* A highly competitive salary plus up to 20 % annual bonus & car allowance.
* Private Medical Insurance.
* Holiday plus the option to purchase up to 5 more days.
* A competitive pension and 4x salary Life Assurance scheme.
* A huge range of high‑street retailer discounts to help with cost of living via OneHub.
* Free, 24‑hour access to our Employee Assistance Programme.
* Access to our Leadership Learning Offer, to support your personal and career development.
* A highly engaged culture with annual engagement scores of >80 %!
* Long‑term service awards – we’re proud to have employees who have worked for us for 40 years.
About Cromwell
Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment to all industries, professions and trades. We offer next‑day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1,500 people are proud to be keeping industry working.
Equal Opportunity Employer
Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.
Location: West Midlands (Tipton) – Unit B1‑B2, Link One Industrial Park, George Henry Road, Tipton, UK, DY4 7BZ.
Working hours per week: 40.25.
Contract type: Permanent – Full Time.
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