Job Title:Supporter Acquisition Manager - Public Giving
Location: Hybrid / City of London - office-based Tuesdays and Thursdays
Contract Details:Permanent
Salary:Up to £48, DOE
Benefits:
1. 25 days annual leave increasing with service + bank holidays
2. Life assurance x4 annual salary
3. EAP programme
4. Flexi-time
5. Matched employer contribution pension scheme up to 10%
6. Interest free season ticket loan
7. Cycle to work scheme
8. Free eye tests
9. Plus more
About this role:
As a key member of the Fundraising & Communications division, you will lead the recruitment of new individual supporters through diverse fundraising products and multi-channel campaigns, both online and offline. Part of the Marketing & Engagement team, you'll use data-driven insights to plan, execute, and refine strategies, while managing budgets, campaigns, stakeholders, partners, and creative output. Strong communication, relationship management, and multi-channel marketing expertise are essential.
Responsibilities:
10. Develop & deliver a long-term supporter acquisition strategy which aligns with the wider Fundraising & Communications strategy to create growth
11. Leading acquisition budgeting and forecasting by working with internal and external stakeholders to determine opportunities for investment and expected returns
12. Projecting long-term ROIs and planning and modelling supporter journeys
13. Establishing KPIs, monitoring, analysing and reporting them across campaigns
14. Collaborating on integrated campaign planning to maximise the value of owned, earned and paid media together for fundraising outcomes
15. Tendering for key supplier partners and negotiating cost-effective contracts
16. Overseeing creative design and production for all supporter acquisition activity
17. Liaise with the Content Producer to ensure we have strong content for acquisition
18. Monitoring acquisition activity on a regular basis and working with partners and internal colleagues to optimise activity to secure the best possible returns
19. Overseeing a portfolio of supplier partners and ensuring their excellent management
20. Training fundraising staff as necessary to a high standard
21. Work with the Data & Insight Manager to obtain relevant insight and data selections
22. Provide a regular internal overview on performance to internal stakeholders
23. Protect and develop the brand, ensuring usage is within guidelines
24. Setting up campaigns and project managing their effective commencement
Requirements:
25. Experience of managing large customer or supporter recruitment budgets
26. A thorough understanding of the principles of direct and digital marketing, customer or supporter development and supporter or customer care
27. Experience in developing and overseeing acquisition campaigns for a diverse range of audiences
28. Experience of reviewing, developing and delivering integrated strategic supporter journeys, with experience of overseeing the development of direct response creative, copy and design
29. Key stakeholder engagement skills
30. End-to-end project management experience
31. Innovation experience including product development
32. Experience of working with a range of fundraising channels and suppliers
33. You lead by example and are both a results driven and empathetic leader
34. You enjoy building relationships with a diverse range of stakeholders and colleagues
35. Able to work collaboratively and be a supportive and effective team member
36. Able to display initiative and work with minimal supervision and manage own workload
Office Angels is an employment agency and business. We are an equal-opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.