Digital Portfolio Manager – Branding, Marketing and Communications (BMC)
Level 3: Assistant Director • Location: Regional (Outside London) • Hybrid working: minimum one day per week in the office
The opportunity
We are looking for an experienced Digital Portfolio Manager to lead the transformation of ey.com in the UK. You will work within a three‑member team to set a content and experience strategy that supports brand, sales, corporate and regulatory objectives. Your role includes building stakeholder relationships, providing AI‑driven recommendations, and ensuring a continuous pipeline of high‑impact content.
Your Key Responsibilities
* Agree clear objectives with business and BMC stakeholders for the portfolio of priority products and services on ey.com.
* Create data‑based strategy for content and journeys that maximises traffic and engagement, covering content strategy, site performance, SEO and competitor analysis.
* Recommend client journeys and target actions to stakeholders, ensuring smooth hand‑off and measuring response.
* Maintain close relationships with global teams, reviewing globally created content for UK activation.
* Balance proactive content recommendations with business requests within team capacity.
* Identify and champion AI tools that enhance messaging and delivery speed.
* Brief Digital Content Managers on site‑ready content, including editing business‑created material, localising global content or creating UK‑specific content.
* Project‑manage new content from brief through page build to publishing.
* Ensure all service and product pages remain up‑to‑date, including value propositions, contact details and internal links.
* Work with page builders on QA processes pre‑publication.
* Deliver any regulatory‑required materials within the portfolio on schedule.
* Ensure pages meet brand standards while simplifying the process for business users.
* Coordinate with Digital Technical Manager to maintain page integrity, including removal of broken links.
* Use AI tools to streamline content creation and copy drafting efficiently.
* Deliver regular performance updates on site performance, including traffic, search rankings and competitor benchmarking.
* Translate data insights into recommendations for site changes or content updates.
Skills And Attributes For Success
* Positive, proactive mindset with the ability to engage stakeholders around the vision for ey.com.
* Strong stakeholder‑management skills to gain consensus on content decisions.
* Excellent technical knowledge of website strategy, development, delivery and measurement.
* Growth mindset open to using AI to increase speed to market and output quality.
* Ability to interrogate data and insights to deliver fact‑based recommendations.
* People‑management instincts to brief and lead content creators and page builders (no direct reports).
* Resilience and adaptability to thrive in a fast‑paced environment with multiple priorities.
To Qualify for the Role You Must Have
* Proactive, problem‑solving mindset and resilience in a transformation programme within a complex organisation.
* 7+ years’ experience in a similar role; a degree or relevant qualifications are welcome but not essential.
* Exceptional technical knowledge and experience of website design (preferably Adobe AEM), UX, SEO and marketing automation.
* Experience working with digital content creation and page‑building teams.
* Strong understanding of digital activation of product content and user journeys.
* Excellent project‑management capability, including technical requirements gathering and resource planning.
* Ability to generate quality reporting across digital channels and create insight and attribution models.
* Experience in large/matrix B2B organisations, balancing multiple stakeholder requirements and building strong relationships.
What We Look For
Positive‑minded, creative, ambitious digital experts who can redefine the role of ey.com in the UK and transform our digital presence for clients.
What We Offer
* Competitive remuneration rewarded for individual and team performance.
* Comprehensive Total Rewards package, including flexible working support and career development.
* Benefits through MyReward, covering holidays, health and well‑being, insurance, savings and a range of discounts.
* Continuous learning opportunities to develop new skills.
* Success defined by you: tools and flexibility for meaningful impact in your own way.
* Diverse and inclusive culture where your voice is valued and helps others find theirs.
Apply Now
If you meet the criteria above, please contact us immediately to begin the application process.
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