UK Marketing Manager £50,000 - £60,000 DOE 12 months FTC MAT Cover Hybrid - Woking HO x 3 days, WFH x 2 An exciting opportunity for a commercially minded and creative Marketing Manager to lead and execute the marketing strategy for a leading Consumer Goods/ Lifestyle brand. Reporting to the Marketing Director, you'll be responsible for planning and delivering integrated campaigns across digital channels, driving customer acquisition, engagement, and retention. This role is ideal for a hands-on marketer with a strong digital background who can balance strategic thinking with execution. Key Responsibilities * Develop and manage integrated, multi-channel marketing campaigns with a focus on digital performance and measurable KPIs. * Effectively launch new products deploying relevant marketing channels, with effective storytelling backed by insights. * Own briefing and delivery of product assets, including copywriting, photography and videography. * Coordinate the marketing calendar and wider marketing team to ensure timely delivery of all planned activities. * Manage and optimise content for digital channels including website, SEO & blogs, Amazon brand stores, email, social. * Manage PR agency from briefing to execution and reporting of all projects, including influencer programs. * Own email marketing, lifecycle campaigns, and segmentation to boost customer engagement and repeat purchase. * Track performance across channels, analyse KPIs, and report on campaign effectiveness, providing actionable insights. * Manage assigned campaign budgets and deliver against agreed targets. * Partner with sales, product, and Ecomm teams to ensure a consistent brand experience across all touchpoints. * Act as brand guardian, ensuring internal and external partners represent brand in line with brand guidelines and tone of voice. * Manage 2 direct reports (Social Media Managers). Skills & Experience * Proven track record in digital marketing ideally within consumer goods, lifestyle brands. * Hands-on experience with CRM platforms, email marketing tools (ideally Klayvio), and marketing automation. * Experience in integrated campaign planning - from strategy through to delivery and reporting. * Excellent copywriting skills. * Strong commercial acumen with the ability to balance creativity and performance. * Excellent project management and stakeholder management skills. * A proactive, data-driven mindset with a passion for testing, learning, and optimising. Benefits * Hybrid working 3 days HO Woking, 2 days WFH * Holidays 23 per year Bank Holidays * Pension * Private Medical and Dental Cover * Life Assurance * Beautiful contemporary office and wonderful working culture! Please apply, get in touch to hear more INDCP