Coopers Fire specialises in the design, manufacture, installation, and servicing of cutting-edge and customised Smoke and Fire Curtains for various buildings. Our primary mission is to save lives by providing high-quality and innovative products while promoting effective fire protection solutions.
Every single day, we dedicate ourselves to creating an environment where our colleagues can thrive, work diligently, excel, and have fun in the process. Our core values, which we deeply believe in, are Integrity, Pride and Passion, Teamship, and Pioneering. We genuinely derive joy from witnessing individuals perform at their best and relish their workday experiences. We prioritise the development and support of our colleagues, foster an environment that encourages and values diverse opinions, challenge conventional norms, and consistently collaborate to lead the market through innovative approaches, all in the pursuit of safeguarding lives.
Role Overview
We are looking for a Data Marketing Executive to join our marketing team, with a particular focus on crafting clear marketing workflows, managing clean and segmented data, and guiding highly engaged leads through the sales pipeline.
You’ll work with Zymplify for campaign automation, OpenCRM for database management, and WordPress to maintain and update audience-targeted blog content.
Our marketing model centres around specification-led sales, meaning leads are highly engaged — your role is critical in helping nurture them with visually appealing, insightful campaigns aimed at architects and specifiers.
Key Responsibilities
* Workflow Creation and Automation
o Build clear and effective marketing workflows and nurture sequences using Zymplify.
o Set up and manage automated pipelines that guide leads through awareness, engagement, and conversion stages.
o Monitor and optimise workflows to improve efficiency and conversion rates.
* Data Management and Segmentation
o Maintain, cleanse, and enrich CRM data within OpenCRM.
o Create dynamic segments and audiences based on project needs, behaviours, and profiles.
o Ensure workflows are triggered accurately by well-managed, up-to-date CRM data.
* Email Marketing and Campaign Management
o Plan, build, and deliver email marketing campaigns that are visually appealing, relevant, and timed to support specification-driven sales.
o Tailor content to architects, specifiers, and key decision-makers, using segmentation and personalisation strategies.
o Deliver lead nurturing campaigns aligned with pipeline stages.
* Content and Blog Management
o Update and create new blog articles on WordPress that are targeted toward the interests and needs of architects and specifiers.
o Optimise content for SEO and lead generation.
o Work closely with the content and design teams to ensure a consistent brand voice and style.
* Performance Reporting and Optimisation
o Track and report on key metrics across email, workflows, and website content.
o Conduct A/B testing and provide insights to improve future campaigns.
Skills and Experience
Essential:
* Strong experience in creating marketing workflows and automation journeys.
* Proficient with Zymplify (or similar platforms) and CRM systems.
* Confident managing and cleansing CRM data to support segmentation and automation.
* Experience delivering email marketing campaigns to B2B audiences.
* Good working knowledge of WordPress for content management and blog updates.
* Ability to create visually engaging email templates and landing pages.
* Understanding of GDPR, CAN-SPAM, and data privacy regulations.
Desirable:
* Good working knowledge of marketing automation integrations and CRM workflows.
* Proficiency with Adobe Creative Suite, particularly Photoshop and InDesign.
* Experience with Power BI or other data reporting and visualisation tools.
* Strong SEO knowledge and experience optimising blog content.
* B2B marketing experience targeting architects, specifiers, or the construction sector.
Personal Attributes
* Highly organised with strong attention to detail.
* Analytical mindset with a creative approach to problem-solving.
* Able to manage multiple projects, deadlines, and workflows simultaneously.
* Collaborative and proactive, with strong communication skills.
* Self-motivated and comfortable working independently.
Qualifications
* Degree in Marketing, Communications, Data Analytics, Digital Media, or a related field (or equivalent practical experience).
Benefits
· Competitive salary – available upon request
· Free hot drinks
· Ample free onsite parking
· Early finish and dress-down Fridays
· Above statutory Holiday allowance plus able to buy additional holiday
· Company social events
· Employee Assistance Programme
· Eyecare vouchers
· Cycle to work scheme
· Friendly and supportive environment
· Holistic approach to work
· Working for a company who cares about you as an individual and not just a cog in the machine
· Access to a Discounted Shopping Platform
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