CRM Specialist (Marketing)
Northampton (Office based)
£30,000 - £36,000
We're looking for a CRM Specialist who can take full ownership of our clients CRM strategy and deliver campaigns that genuinely make a difference. You'll focus on strengthening customer retention, increasing repeat purchases and boosting lifetime value across their B2B ecommerce customer base. You'll plan, build and improve email campaigns, automated journeys and lifecycle communications using Brevo and the CRM platform. The aim is simple: make sure every customer receives the right message at the right moment.
You'll work closely with marketing and sales to shape audience segments, personalise communications and maintain clean, reliable CRM data. You'll also manage a clear communications calendar to keep activity organised and consistent.
A strong analytical approach is key. You'll monitor performance, test ideas, refine campaigns and use insights to drive better engagement and commercial results across onboarding, reactivation, upsell and retention.
If you want to lead CRM activity end to end and play a key role in how you communicate with your customers, this is your opportunity.
Some of your daily tasks will include:
Building and deploying email campaigns and automations using Brevo
Managing customer records, segments, and workflows within the CRM (bonus if you are familiar with Prospect CRM)
Creating and optimising lifecycle journeys such as onboarding, reactivation, upsells, and customer retention
Maintaining and managing the CRM communications calendar
Reviewing campaign performance, engagement metrics, and conversion data
Working with marketing and sales teams to inform targeting, messaging, and timing
Testing subject lines, content, frequency, and workflows as part of a test-and-learn approach
What are we looking for?
Proven experience in a CRM or CRM marketing role
Experience working within a B2B ecommerce environment
Hands-on experience owning and executing CRM campaigns end to end
Strong understanding of customer lifecycle marketing and retention strategies
Commercially aware analytical mindset with the ability to interpret performance data and apply insights
Confident working with customer data, segmentation, and automation logic
Highly organised with strong attention to detail
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application